Observation and analysis of the status quo of the ground-level portal station where do you go?

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A few years ago the portal heat caused a lot of webmaster have put into the construction of the portal site, so now there are many claiming that the portal information tired site. These sites (of course, apart from doing good) to provide the information also has value, the flow of medium, accurate positioning and many other reasons, so that the owners are very little profit, difficult to maintain. Below on my car industry website observed some of the status quo and you analyze.

First, the news site positioning-not resolute

A lot of portal information is a big feature of the site is necessary, but the automotive brand portal has developed very mature. Like easy car net, Sina Automobile, NetEase automobile, Phoenix Automobile and so on some big brand bus station's development, causes their news information to be quite complete, the inquiry system is comparatively perfect. Like the easy car net also opens the local channel, the competition is very intense. Like these grassroots portal information, the original probability is small, most from some PR news, the chance of repetition is almost 100%, no new ideas.

Second, guide to the interactive information--not focus

The portal site features comprehensive information, however, these site-level portals, the guide to the interactive information on the characteristics of the interaction, resulting in these and netizens, bicycle (specific auto industry) Interactive column information is small, can not realize the real interaction with netizens, "fishing" the customer's appetite can not attract their long-term attention.

Third, the service object is reversed--becomes passive

Many of these land-level portals have an advantageous resource, and they are also the god of Wealth-the dealer! Many local distributors of promotional information, activity information needs to be published through a platform, their purpose is to let more people pay attention to them. So we all know what we need to do? We need to gather more netizens and bicycle, and then we can advertise for our platform. But a lot of webmaster upside down, focus on the dealer there. As the old saying goes, "the water can carry a boat, and it will also overturn" We are crossing the river, not by boat!

Iv. product diversity-not centralized management

The development of the Internet has led to many new Web site models continue to appear, 2010 the most popular concern is of course the group buy station. Group buying station for the vast number of internet friends, enough to be able to close to wholesale prices to buy a lot of very affordable things. So the rise of a "buy hot". Many of the local station after seeing is also considered an opportunity to imitate. "Micro Bo Hot" also to come into a ... A lot of products, website function is "very full". A lot of webmaster want to rely on this way to improve traffic! But these things do make a lot of value, do not do well, will only "more than the"

The above points do not include all the local portals, but these issues are covered by many industries. So what are the owners going to do? In fact, some well-known portals to abandon the "full-featured" mode, and to attack the field alone. In fact, the truth is very simple, a lot of stationmaster Taobao Guest, that kind of anything has, what everything is sold, have turned to a single page Taobao customer marketing is a truth. Perhaps the above I said that area as long as the focus or two points, do a good job, that is, a feature. Now is an era of particularly developed and particularly popular Internet. There are special things to attract more friends to see, can give you to create more value, your station can go farther! The above is my puzzled summary of the portal station these years. Hope to be able to give some webmaster friends to bring help. Perhaps the analysis is not thorough enough. Welcome more friends Advice.

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