Occasion Marketing: Let the president of the United States advertise for himself

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What is occasion marketing? How does the Enterprise brand occasion marketing? Wal Communication in this article will be an example to talk about occasion marketing this topic.

Occasion Marketing is to sell the purpose of hiding in the marketing activities, the promotion of products into a consumer's loved environment, so that consumers in this environment to understand products and accept product marketing tools. The concrete manifestation is through the media competes for the consumer eyeball, uses the consumer's own dissemination power, relies on the relaxed entertainment way and so on imperceptibly to guide the market consumption. In other words, it is through homeopathy, momentum, occasion and other means, in order to improve the visibility of enterprises or products, reputation, establish a good brand image, and ultimately promote the sale of products or services marketing strategy.

There was a clever bookseller who, with almost no cost, sold all of his unsalable books, and his tactics jumped out of the ordinary: He occasion the President of the United States. And the secret of his success is good at occasion, clever use of public figures this resource, so as to achieve occasion marketing.

The story goes like this, and the bookseller has a brilliant idea when he has a headache to clean up inventory. He sent a copy of the book to the president and invited him to write a book review, and the president was so preoccupied with the government that he returned two words: Yes. So the bookseller immediately made an ad: A book that the president thought was good and the Unsalable book was sold out quickly. One months later, the bookseller sent a book to the president, thinking that the last time he was used, the President was annoyed and replied: "Poor." Booksellers are quick to advertise: A book that the president thinks is bad, the slow-selling book is sold again; After a few days, the president received another book, this time he learned smart, no longer care about booksellers, and booksellers continue to advertise: A book even the president can not judge, Unsalable book was away.

The story may exaggerate some of the ingredients, but the truth is obvious. Occasion marketing is through homeopathy, momentum, occasion and other means to improve the visibility of enterprises or products, reputation, and ultimately lead to product or service sales marketing strategy. The advantage of occasion marketing is that, as long as it is properly used, it can get huge publicity effects through very low cost, and get huge profits.

The Internet Heng Alki David will occasion marketing really made the reality, but also with the help of the president for its operating "Battlecam" video site has done a successful occasion marketing.

At an Obama mid-term election, a naked man fell from the sky, and in the scene bolted, not only on the back of the big "battlecam.com", at the same time, the mouth is not stop shouting "battlecam.com", about more than 10 minutes later, the naked man was stopped by the police, and was forcibly taken away from the scene, And this scene through live television, passed to the tens of thousands of households. People later learned that the naked man named James Rogoz, the "Battlecam" site Alki hired to occasion marketing for its website.

Rogoz, who "fights for trouble, disturbs public order," will face a first-half encounter in a detention center, and David, who is behind the scenes, faces a hefty fine. However, two days later, when Obama learned that Rogoz is to the sick sister to raise huge surgery fees, to take the risk of doing such absurd act, on the spot announced Rogoz acquitted, David also pardoned. People have expressed their understanding and sympathy for Rogoz's approach, and will give Obama more support. In fact, this is a warm card that Obama played in order to draw more votes.

However, in this naked event, the biggest winner is David, the site Battlecam caused the United States and even the world's attention, businessmen came to discuss business cooperation, and then everything, as David expected: a lot of tickets rained down on him, The 1 million dollars spent on hiring Rogoz is a small fraction.

Occasion Marketing key lies in occasion, occasion properly, can be four or two daughter, to lower the input to obtain the value of return. If occasion improper, not only may not bring any income, but also easy "to steal the chicken does not eclipse the rice", to bring a lot of negative effects.

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