OEM products from production to network sales of those things

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

OEM production and call, both currently in the coastal area more popular. This article discusses the OEM products, refers to those who are not well-known brands, rather than speak of such as Gree, Haier and other well-known brand products of the net. Second, this article is mainly about the search engine to sell products, rather than Taobao day cat and other Consumer-to-consumer and the marketing platform. This article combined with the author to sell a car parking lock products, to talk about OEM brand network marketing skills and points of attention.

One, why I want to make the OEM product

The author of the company in the drizzle parking lock this product, the choice of OEM production, is based on the following reasons to consider. I also believe that similar SMEs, there are similar views.

1. Cost Advantage

To give a very simple example, now do the molding machinery products, from the choice of product model structure, open mold, set up plant, recruit workers, product sales to after-sales service. A set of processes toss down, hundreds of thousands of of capital are filled with discontent. and OEM products, you need to find the manufacturer, and then you can put all the energy into the product sales.

2. Reduce risk

There is a risk of opening a factory, sales of new immature products are risky, product inventory is too much risk.

3, to expand the size of the preparation

Many Taobao buyers like to sell, distribution, but the scale is difficult to expand. This kind of player, mostly hold cashing to walk too much. and deputy other small brands, is always for others to marry clothes, not conducive to long-term development of the company.

Second, OEM products before sales need to pay attention to the key

The following points, I think very important, if you also intend to do OEM products, may wish to refer to.

1, new product quantification as little as possible

New products or models are risky. such as the author of the parking Space lock products have a, K and O type, the first time because did not experience, three products ordered too much, resulting in a K-type products have serious inventory consequences.

2. Payment method

If the company size and strength of less, as far as possible to reduce the prepaid ratio of products, thereby freeing up more liquidity to do product promotion and so on.

3. Quality Acceptance

The product quantity is big, inevitably will appear the quality question. When the OEM factory for off-site, such as drizzle in Changsha, its OEM manufacturers in Dongguan, the two places are too far apart, the quality of the acceptance of the communication will be done.

4, Logistics and distribution

The key link of logistics distribution is the choice of transportation mode, guarantee of quality and so on. There is a situation, such as drizzle car parking space to lock a month has a big customer in Guangzhou, if the manufacturer will be the production of products first transported to Changsha, and then shipped to Guangzhou will not be cost-effective. Therefore, the logistics distribution problem must be negotiated in advance.

Third, OEM products network sales Notice

In ensuring the product quality, logistics and distribution, and other links, the author believes that the OEM product network should pay attention to the following points.

1, strengthen the brand promotion is the key

Whether the choice of SEO, sem or word-of-mouth marketing, please ensure that the product brand publicity. SEO is not simply to lead traffic, brand publicity should also be taken into account. Second, the launch of Baidu Network Alliance advertising is to strengthen the important step of brand marketing. Word-of-mouth Marketing, I think the main is to do a question and answer platform marketing, there can be appropriate to buy soft text, or in a large number of business-to-business Web site to establish a company shop.

2. Website station

A, website name selection and company introduction

Website site, OEM brand site name as far as possible is "XX technology company", and do not choose "XX electric Business Company." Secondly, in the company introduction, it is best not to say what the company's main business is, what is the secondary business. If I see some sales of OEM products company, the company introduction is as follows:

"XX Electronic commerce company, mainly engaged in website construction promotion, software production and so on." XX Products operated by ...

If the consumer sees the company profile, especially the big client, it will think that the company is certainly in the dealer, its price and quality has no advantage, so it is difficult to talk about big single. The author's suggestion is that a small company can hang a "XX Business Department" brand, to sell products. If the money is not too strong taxes and other troubles, you can directly register a company.

B. Cross-selling

If the author of the company, although the main car parking lock, but also to do other traffic safety facilities and parking facilities. Because these three categories of customers have a lot of overlap, it is likely that customers in the purchase of parking space to lock products, but also need to buy a deceleration belt, such as your site has the product, its turnover probability is very large.

Some people may say that the company does not have other products to do? Answer Yue: The Internet is so developed, although your company does not produce these products, but you can find the same city or other manufacturers, talk about good relations of cooperation, mutual recommendation customers, or to earn product spreads also may not be.

3, site outside the station

Outside the site, in addition to the above mentioned Word-of-mouth marketing, multi-channel and platform sales is also the focus. such as small and medium-sized products to open up Taobao shop and so on.

4. After-sales service

General sales of products, will have spare parts maintenance and other follow-up revenue. After-sales service, OEM products should pay attention to provide after-sales technical support, maintain customer service communication, major customers or key customers regularly follow up and maintenance and so on.

Iv. writing in the final

OEM Product Network Sales, the general process and methods are similar to ordinary products. Major attention to several key points, followed by the selection of good industries such as potential products, OEM products are made distribution and agents more promising, but also have greater autonomy and a broader layout.

Finally, do the agent, distribution and OEM each have their own advantages, only suitable for their status quo, and can be profitable mode is a good model.

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