Ofakind: Two college girlfriends How to reshape the online shopping experience

Look around the world today, there are big stores everywhere, and a lot of goods are everything, so it's hard for you to find the original experience. And this is precisely the problem that a kind company is trying to solve, which is located in the lower Manhattan District, where they want to provide consumers with a unique online design experience. Erica Cerulo and Clarire Mazur became good friends when they studied at the University of Chicago, and in 2010 they created a website that wanted to support up-and-coming designers, so that online consumers who liked fashion could experience unique and new designs in a friendly web environment. They don't sell their goods on their websites, which means that all of the products are limited editions, so shoppers can be absolutely reassured that they are buying only the same product. In addition, the a kind Web site also attaches great importance to the content, with the story of a professional designer telling how they were inspired to design unique products. These stories will give shoppers a sense of empathy with the product designers, for example, Mazur and Cerulo are fashion-seekers, and have become famous in this circle. In the United States, it seems that a movement has been developed that we would like to call ' the maker movement '. People are willing to shop directly from a designer or product manufacturer, instead of buying from an unknown brand, "Mazur said. Both of them feel that telling the story behind the consumer's product greatly improves their shopping experience. Generally speaking, e-commerce is a little ' impersonal ' shopping experience, you sit in front of a computer and can not communicate with other people, "Cerulo said, and we created a Kind to solve this problem." "Combining E-commerce with content is not only a kind of innovation, but also paved the way for future designers." By working with the designer, the A kind is actually defining future trends.