Official website, plus V, evaluation, thumbnail, so that users at first sight

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When we search for a keyword, if you see the official website, add V, evaluation, thumbnails, whether you would prefer to click on this site?

In the search engine, we can divide the user into 2 times behavior, one behavior for search clicks, two times behavior for browsing deals. The future of this article is to explore the user's behavior, is how to quickly build trust with users, so that users at first sight.

Let the user in search of time, be able to click, the conditions of its satisfaction is: ranking by the front, the title attracted and related, the key words fluttering red appropriate, third-party auxiliary verification. Top is the need for SEO optimization, title attraction is the need to understand content marketing, and third-party-assisted verification needs us to do from the details to enhance the user's trust in us.

Website

We are now in Baidu Search or 360 search brand words, will appear "official website" words. Imagine, when users search the site with "official website", this will be invisible to allow users to generate recognition and trust, greatly increase the user's click. and how to conduct official website verification? Before an article "official website certification icon Baidu can be formal application" has a detailed introduction, but its audit is more stringent, need to submit relevant information, we can go to try.

Plus V

Plus V is Baidu's search to promote the user's certification, to enhance the authenticity of Baidu auction users. It is also reflected in the search results on the page, in the Baidu snapshot before a V-style, we put the mouse on top, will see the company name, Baidu credit rating. For how to add V, if it is Baidu search promotion users, I think your advisor has already told you to submit certification plus v. Instead of Baidu search promotion users, there is no way to add v. Refer to Figure 3 for an understanding.

Evaluation

Evaluation, also called Baidu Word-of-mouth, this is Baidu search recently came out. A website of good reputation, can be seen through here. Users can be free to carry out evaluations, such as the point of praise. It is still not how many people will pay attention to this, I think in Baidu constantly accumulate these data, the ranking factor of the future website, evaluation of the good or bad may also have a decisive role. How to go to the site evaluation is not good, please look at Figure 2:

(Figure 2) mouse in the Baidu snapshot before the small triangle can see

Thumbnails

Thumbnail, which is displayed on the search results page, under the site title. For the user, in all the results of the text, if you see a thumbnail, I think this will greatly attract attention. So how do i show the results page of the search now? In the article page or the product page, we need to add the Alt attribute, tell the search engine spider This is a picture, not blank.

(Figure 3) Baidu search results page thumbnail and plus V

Official website, add V, evaluation, thumbnail, if we can do these details, plus good rankings and attract the title, in the same situation, users are more inclined to click. Let users in the first time when the behavior of our website can produce goodwill, after only to do a good job site content, customer service, will greatly improve the site's turnover and communication power.

Today's users pay more attention to the experience, the experience is good, has generated a trust, then everything is good to do. Do network marketing, is a systematic project, need each link well. Rather than quick success, blindly pursue rankings, the pursuit of traffic, the pursuit of sales. So the methods and strategies are very important, and in my contact with the Tan Ren Network Marketing Course, can bring to the enterprise such a system, to do this.

A sapling grows into a towering tree, it takes decades, during which the roots of the tree continue to extend to the Earth. Only deep roots, can absorb more water, to supply leaves and trunks, can resist the live storm. Let the user at first sight, we also need to have a tree such vitality, you think?