Officially enable independent domain name Sina Weibo why is it determined to "stand alone"?

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April 9 AP Sina Weibo recently announced the formal activation of independent domain name weibo.com, synchronous replacement of the new logo. It is noteworthy that Sina will soon usher in the 11 anniversary of the listing, in this landmark point of the launch of independent domain name, behind the implied meaning and strategic ideas, caused widespread concern in the industry.

Sina said, Sina Weibo 7th to enable the independent domain name weibo.com very convenient memory, more in line with the use of domestic users habits, but also easy to spread. For users, the new domain name on the line to further reduce the use of micro-blogging service threshold, will enable micro-blog and life to achieve a full docking, to help users to share information anytime, anywhere to enhance the process of friendship.

It is reported that in order to ensure the normal use of existing users, Sina Weibo is currently entering the dual domain name coexistence phase. During this period, the user uses the new domain name weibo.com or the old domain name t.sina.com.cn all may login Sina Weibo, two big domain names will coexist for some time, finally unifies into the weibo.com. On the mobile Internet level, the existing WAP domain name t.sina.cn will automatically jump to weibo.cn. At the client level, users can still use the Sina microblogging service through existing client products, and there is no change in the usage process.

Sina related Personage said, before the new domain name on-line, Sina Weibo has already made the seamless transfer to the existing user's information, including the micro-blog content, the friend relations, the personalized domain name and so on have been reserved.

Sina Weibo launched the thrust behind its independent domain name, apparently from the tremendous development energy, impact capacity and business prospects that Weibo has shown. Since the launch of services in August 2009, as of the end of February this year, Sina Weibo registered users have exceeded 100 million. "Weibo has changed the habits of many users, become a new Internet portal, while the user needs more and more diverse, need a separate platform to host." "Mr. Chao, Sina's chief executive, explains why Weibo is an independent domain name," Weibo is a strategic product that drives Sina's growth, and in the long run, Weibo will no longer be a channel for Sina, but a more independent and market-wide platform. ”

In fact, including Sohu, Tencent and other other portals are almost optimistic about the social impact of Weibo and business prospects, have been layout. These actions further promote the innovation and development of more micro-blogging, attract more microblogging users, and promote the further development of the domestic micro-blogging market. According to the latest data, Sina Weibo has already established cooperation with more than 60,000 websites, based on the Sina Weibo open platform, the Third-party developers have applied for 36,000 applications, of which more than 1600 applications have been approved and recommended in the Weibo plaza. It is reported that the second quarter of this year Sina Weibo will open more API interface for developers to use, this will undoubtedly attract more developers to join the micro-BO open platform, and then around the microblogging open platform to create an ecological chain.

Sina announced the independent microblogging domain name, and Sina on the U.S. Nasdaq listing on the 11 anniversary of the day only a few days. Some insiders pointed out that Sina to enhance the independent status of Weibo, obviously for the future independent listing paving the way for consideration. Prior to this, Sina has successfully split the experience of Sina Lok Ju listing.

Some experts say Weibo is not a single product, and Weibo will play a crucial role in the process of transforming content-driven companies into more competitive interconnected platforms. and microblogging market competition is rapidly rising, Sina must seize the fleeting opportunity to speed up the layout, which may also be Sina's determination to launch a separate domain name reasons.

At present, the domestic microblogging market competition has a further warming trend, but in the four major launch microblogging service Portal, Sina's leading advantage is more obvious. Future asset release data show that, according to the number of users, Sina Weibo users accounted for 54% of the total number of users in China Weibo, according to the browse time, Sina Weibo's market share of 87%, far more than other micro-blogging products. Iresearch's data showed that Sina Weibo had a 56.5% market share of active users in 2010 and a 86.6% per cent market share in browsing time. Earlier, China International Finance Limited set its target share price for a year at $104, with a target of $142 for two years. March 1 This year, the future asset Release research report, Sina Weibo valuation from 2 billion U.S. dollars to 3 billion U.S. dollars. One of the important bases of these assessments is the rapid development of Sina Weibo.

As for Sina's exerting force on Weibo, how to deal with other portals remains to be seen. But to be sure, Sina in the microblogging market has achieved relatively large advantages, for other portals, only the introduction of more attractive users, more competitive microblogging service content and applications, the implementation of a more long-term micro-blogging development strategy, in this market to add points to themselves.