Officially parted with Rountines, ending a 37-day strategic partnership between the two sides

Yesterday, with the Rountines Art Dragon formally announced a breakup, the end of the two sides for only 37 days of strategic cooperation. After consultation, the same process will pay the art dragon 30 million Yuan liquidated damages as a "breakup fee."

April 16, with Rountines Art Dragon in Beijing held a "art peer" of the conference, announced two joint, common resist. Industry said that at that time the joint face of the common enemy will be Ctrip. But at the end of April, Ctrip bought a 30% stake in the same process, will be in the bosom. The same process later declared the end of cooperation with the Arts Dragon.

Art Dragon CEO Cui said that as a response, the Arts Dragon will accelerate the pace of integration with Expedia.

The same Cheng Yi Dragon "Flash flash Away"

Art Dragon 22nd Evening announced that the agreement signed with the same process, the end of the two sides signed a strategic cooperation agreement. According to the two sides consultation, the same Cheng agreed to pay 30 million yuan to the Arts Dragon liquidated damages. It was only 37 days after the two sides reached a cooperation agreement.

April 16, with Rountines Art Dragon in Beijing held a "art peer" of the conference, announced two joint, common resist. Under the cooperation agreement, the two sides will be exclusive to each other to open their own company's resources. In the industry, the two sides together is to become the boss of their respective fields, facing the common "enemy" will be Ctrip.

But at the end of April, Ctrip to the price of more than 200 million U.S. dollars, the same way about 30% of the equity, and to become the second largest shareholder after the same management team, the same process to invest Ctrip embrace.

Wu Zhixiang, CEO of the same journey, said yesterday that the end of cooperation with the Arts Dragon is the company's newly formed board of directors in accordance with the changes in the industry structure proposed. The company's management, taking into account the long-term stability of the user experience and other factors, after careful consideration of the adoption of this proposal, and soon reached an understanding with the arts Dragon. He also said that after the termination of cooperation, the hotel will pay the ploy Dragon resources to Ctrip resources, at the same time, Ctrip's tickets are paid business will be connected to the same process resources.

Art Dragon wants to integrate Expedia to resist Ctrip

For allies to move Ctrip, Art Dragon CEO Cui said the company has a solution. "We will accelerate the pace of integration with Expedia and promote other hotel business development plans as soon as possible." ”

Cui in the company's internal Mail, said, "If we continue to serve the same journey three years, the financial income is not as good as the 30 million penalty." Two months of negotiations plus cooperation, net income of 30 million, which is a good deal. ”

Cui said that as long as the responsibility for breach of contract, a breach of business cooperation in normal behavior. "There is no question of who has played a trick, and there is no question of honesty," he said. Because the cooperation parties have been fully in accordance with the contract, so the cooperation is honest. All parties are acceptable and satisfied. ”

Analysis says the art Dragon will be very embarrassed

For Flash flash away with rountines Art Dragon, strong teams consulting general manager Wei Changren analysis that, Ctrip shares the same process, will put the art dragon in very embarrassing situation.

According to the same process before the signing of the strategic Cooperation Agreement, the same journey to the Art Dragon to provide ticket inventory, art Dragon will be the same journey to provide mainland China's front desk pay and buy hotel inventory. Wei Changren said that this cooperation to stop, for the Arts dragon, in addition to the "embarrassed" and 30 million yuan small "compensation" is discreetly, art dragon aimed at the core of the hotel business outside the tourism area to expand the strategy has also been hit.

According to Ctrip and the first quarterly earnings of the Art dragon, as the only core business of the hotel booking, the growth rate has been ctrip more than. In the first quarter, the number of hotel rooms booked through the art Dragon was 7 million days, up 43% from the same period last year, while the growth rate of Ctrip reached 67%. The total revenue growth aspect Ctrip is 36%, also surpasses the Art Dragon 14%. At the same time, Ctrip profit of 115 million Yuan, Yi long net loss of 35.4 million yuan.