Offline entity stores still dominate retailing

According to the U.S. Department of Commerce, Online retail revenue accounts for only 6.4% of the U.S. retail revenue this year, up from 5.8% last year, only 0.6%. China market data I have no channel to know, but should be similar to the situation, offline retail still dominate the retail industry. However, the steady rise in retail sales from 2005 to 2014 is also visible.

Shopping this thing to separate, a lot of goods do not exist too big line under the information such as 3C products, and can be purchased on the Internet for easy parity, online advantage is very obvious. Others are less likely to form closed loops online.

For example, cars and mattresses, two of the more expensive items, 80% of users will be in the first online search browsing, but this is a distance from the payment behavior, they tend to go to the bottom of the line to start talking. For information on a slightly larger commodity, line online Another difference is the difference between customer service, a living shop assistant is more likely to be based on customer needs, such as psychological acceptance price factors such as recommendations.

Personally, another important reason is that many business-end clothing, cosmetics brands tend to be more cautious in the electronic business, afraid of the damage to the brand B lattice.

Does the reverse electric chamber kill the physical store? In the current situation of O2O, the two are more likely to fit. Many offline ultra and convenience stores have established partnerships with ultra O2O services. For those who experience a high demand for shopping behavior, in the long run, the entity shop is more likely to switch to the offline experience shop + express delivery form, after all, many U.S. shopping malls have been announced in the past two years closed part of the physical stores.