"Oh, wipe it", not just the Chinese version of Yo

Recently, Yo's imitation doesn't have much new ideas, often to "inform the level of communication" and no deep understanding, blindly imitate Yo's products can not be yo, "push platform" is the prospect of Daniel are bullish, but later want to split a piece of cake, the first to become an interesting, A product that is simple enough to copy yo. Recently a Chinese team far away in the United States has made a product called "Ah wipe" is worth paying attention to in the interesting and the thought.

First of all, "Ah, rub, mody" Three characters are very clear, are commonly used modal words, but many explanations, its co-founder Fanyang told 36 Krypton chose 3 words because of the hope that each word in the function of more possibilities. From the interface look, "Ah wipe" and Yo's color address screen similar to the interface. Only, the user ID, you can choose to send "Ah", "mody" or "rub" to greet friends, has a clear emotional color. But the product set some limits, every day to send "Mody" and "rub" the maximum of 5 times, and "Ah" is not limited to the number of times, and the user sent "wipe" within 30 seconds of the behavior will be frozen, which is based on the initial user behavior data set.

Speaking of the communication mechanism, Fanyang defines a "communication pattern" as a four-dimensional system, includes four dimensions of "time character location information," and in a pattern like yo and "Ah wipe," the information itself is almost erased (which can be said to be replaced by the push signal itself)- There is no so-called chat record, time is weakened-users can only see at the notice Center level "You received XX minutes ago from the AH", the location is not there, in fact, the remaining only the characters-identity itself. In fact, such products have little to do with social relationships.

So to give the product a little more social properties, "Oh, rub" the place is on the remaining identity, the user can modify the "nickname" of the way to convey their own words, such as "Chloe want to seal your smelly mouth", of course, the nickname does not necessarily have to appear real name- In this way, there are some anonymous features, which is a bonus for the product fun.

The other thing about this product innovation is that it introduces a "public entry" element, it looks like an entry version of the microblog, for each news hot Word users can be able to "Ah, mody, rub" way of expression, the equivalent of a very simple voting mechanism. The current public terms are still manually edited by the team, but the next release will attempt to submit through UGC, with no specific interaction-this will determine whether the user is playing or not.

As an alternative to personal point-to-point communication, this "square" mode applies in fact far more than to the news statement this subdivision of the scene, in fact, each public entry can also be a public account, to "Coca-Cola" "Disney" is a good way of the public brand interaction, The news hot word is a starting point to cultivate the user's habit.

If the "Ah wipe" defined mode of communication can be widely accepted by domestic users, then it will be in the notification level may be promising, coupled with the OS layer on the function of the push center gradually open, it will increase this imagination. As Fanyang said, the notification level can display information will not be limited to text, pictures, videos have their possibilities. Other applications, Web sites, intelligent hardware and other product message push side may be the user of such a platform.