"Oh, yes," it's a very simple social

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Any kind of new social way that I don't see very well at the moment, I hope to be able to spend more time on the possibility, for example, in the context of the increasing noise of information about micro-letters and Facebook, what can the minimalist social thinking bring to people? In addition to Yo, one of our previously reported products, "wipe it," is also thinking in this direction.

"Wipe It" just released the 2.0 version, compared to the previous version of the product to strengthen the social properties. Users can now upload a portrait, release a short 28 words within the state, with a picture, of course, each friend's picture state is folded up. Communication mechanism still with "Ah, rub, mody" three signal push as the core, these three words represent three kinds of distinct emotional color, is regarded as "greeting language" bar.

Greetings + status Cut What is the scene? Its co-founder Fanyang this way, people always have some finely thought, emotion wants to express, but it is not worth to send to the circle of friends and other social networks, and for such things to talk to friends is obviously a high social cost, "Ah wipe" hope that users can send a quietly lying there in the state, and always only one, There is a tacit understanding of friends can send a "ah", "Mody" "wipe" as a greeting, three words have a corresponding voice prompts, with only a point of praise does not leave the side of the meaning of similar. This is more about conveying emotions and greetings than creating dialogue.

Some users have also reported that they can add other interesting words, such as "Pop, Amal" and so on, Fanyang said it is possible for them to introduce a personalized custom mantra function. The way you define the state can be richer later, such as adding geographic location, weather information, whether it's yo or flares (the location version of Yo) now has a key position to enjoy.

It doesn't sound like it's appealing to you, but if you put such a social model in the context of future things networking, it's also possible to dock data with wearable devices, refrigerators, and light bulbs, plus new operating systems, both iOS and Android, that will open up more functionality at the notification level, Users can perform more efficient operations without leaving the lock screen interface.

Imagine the future where you'll see data from your friends running, like: "It's fine, Fanyang 1.2 miles in Central Park." You can give him an encouragement quickly. Another example said Uber from your calendar that you 30 minutes to go to the international trade to participate in an activity, also know that you now Zhongguancun, may it will push a notice to ask you to call a car, and the user in the notification center a few put this thing done. In other words, who has the notification center, it is possible to master the next mobile portal. Yo's social attributes are falling, digging deep into functional and information-platform products, trying to become what it says is a developer ecosystem, and that's why it's valued at $10 million trillion.

In the case of "wipe it out", the future may carry the possibility of the "public term", of course, it is still very simple. The public entry already supports UGC compared to the previous version, users can create 9 words within the title, add a description of the picture and 42 words within the short description, which can be a popular hot word, a short news, background algorithm according to the terms of the heat to recommend to users, and find popular in social networks to recommend to users. In terms of consumption, this is very efficient, easier than watching a tweet, but sharing content is a little bit cumbersome and can't be forwarded to the entry square.

This version of "Ah Wipe" also launched a called "Sima Special Chicken" (Smart J) robot, style to tease the main joke, if you greet him, it will be based on your current state of change at any time. Fanyang said that the role of Smat chicken is now mainly a smart partner, may be in the future in terms of recommendation, friend State to help more busy.

In the short term, "rub it" or focus on the core experience of the product, he said, "the biggest challenge now is to be a part-time start-up team must quickly iterate over the product with time." "When it comes to feelings, he wants the product to make people rethink what the" good friend "really means in the social networking age, is 2000 people in your micro-letter or someone I want to greet every day.

The team that used many sleepless nights to develop the product now has 6 people, co-founder Fanyang is in charge of product design and development, a master's degree in chemistry at New Jersey Institute of Technology, and is currently a Bowery Capital intern for New York VC Fund, and Vice president of the MIT China Innovation and Entrepreneurship Forum. Several other co-founders were engineers who served on ebay, Apple and Vmware,j.p.morgen.