Old Chen teaches you to optimize the Site keyword matching degree

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What is the keyword matching degree?

The so-called keyword matching degree refers to the keywords people search for and the keyword in the engine included in a page (article) in the full extent of the occurrence. For example, someone in Baidu search "China SEO Forum Address", if our website has 1 article title just is "China SEO Forum Address" article, the concrete article also appeared "China SEO Forum" "Address" and other text, then this article "the Station Friend network address" keyword match degree is 100%; If our article title is "China SEO Forum address for www.web520.com/bbs/" then the match degree is about 70%, because the following text played a dilution effect. What if our article title is "China's largest SEO forum address?" The match is about 50%, because the middle of the keyword is short. If the article title and content does not appear in the "China SEO Forum Address" 5 words in any one, the match is 0%. The engine naturally thinks the match degree high is precisely searches this keyword needs the content, naturally will give the higher weight, naturally lets the page appear in the search result front position, naturally can bring us the precious flow, the nature, smiles will visit our stationmaster's gaunt face.

So how to improve the keyword matching degree to get the engine traffic?

The most important point to post is the title of the article. The contents of the title. The second part is the beginning of the article.

1, the target keyword to complete in front of the title. Even if there is a problem with grammar, the engine does not check your knowledge of grammar.

2, the title should be concise. The long title will dilute the keyword density. As long as it does not look so weird on OK, the title can be keywords or keyword combinations or keywords + several suffix text.

Keyword matching options include: 1. Wide matching keyword 2. Phrase matching keyword 3 exact match keyword 4. Negative match keyword

1 Wide Matching keywords

Find your site when users search for similar phrases and related variant forms

2 phrase matches "keyword"

Find your site when the user searches for exactly the same content as the specified phrase

3 exact match [keywords]

Find your site when the user searches for exactly the same content as the specified phrase

4 Negative match-keyword

Make sure that your ad does not display some of the options when a user searches for content that contains a specific word to give you more of your site's display, clicks, and conversions, while others will reduce the number of times you get the show (but make the ad more specific). By applying the appropriate matching options for the keyword, you can maximize your ROI goal.

--This article reprinted to China SEO Forum original post address: http://www.web520.com/bbs/thread-2711-1-1.html