Old Month: Network promotion is the premise of network marketing

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Network Marketing, is a new thing, is accompanied by the rapid development of the Internet and the emergence of a novel way of marketing. The internet has changed the world, and nature has also changed the marketing environment of the enterprise! When the marketing environment of the enterprise changes, the change of the marketing way is also imperative! Network marketing also came into being, and became the enterprise's Nuggets sharp weapon. However, for many enterprises from the market, the heart may still have a lot of confusion, network marketing in the end is what: is the Forum marketing, blog marketing, bidding rankings, or database marketing? How should enterprises conduct network marketing?

With the help of the Wang Yi Teacher's network marketing concept opening statement is very good, hehe! Network marketing, as the name suggests, is based on network marketing. Network marketing includes two major elements of network promotion and electronic commerce. Network promotion refers to the marketing promotion based on the network, and the electronic commerce refers to the sales based on the network. Network Marketing is the key to network promotion, network promotion in the network marketing process played a "psychological" role.

Today we want to discuss is the key to network marketing-network promotion.

First, the pursuit of marketing is a double win.

The so-called marketing, refers to through the sale of products and services to increase the satisfaction of people. Its fundamental task is two points: 1, the seller through sales, and ultimately to gain their own interests. 2, the buyer through the purchase, to increase their sense of satisfaction. These two fundamental tasks also show that marketing is a pursuit of "double win" business process.

Second, the promotion and sales of the interaction between.

From the marketing process, the promotion is "because", Sales is "fruit." Although network marketing is also divided into network promotion and e-commerce two parts, but because of the particularity of the Internet platform itself, making network promotion and E-commerce no longer have causal relationship. With the development of Internet technology, the Internet not only becomes the platform of information release, but also can realize the online processing of information, so that the Internet has all the functions of business platform other than offline logistics. In this case, network promotion and electronic commerce are actually done in parallel. The fundamental purpose of marketing is to achieve sales.

III. network promotion and electronic commerce

Although in the network marketing model, the network promotion and the electronic commerce may be the parallel relations, but takes the information interaction as the main content network promotion is the network marketing process indispensable. If the E-commerce process is further subdivided into information processing and logistics transport processes, then any one complete network marketing process should be composed of 3 parts: information interaction, processing and logistics transportation. The key of e-commerce lies in the process of the buyer and seller to make clear the purchase intention through information exchange. In other words, the key to E-commerce is information interaction, which is the scope of network promotion research!

How enterprises and individuals through the network to promote, to achieve the best network marketing results, is our network marketers to consider the fundamental problem. Like any new things, the correct network marketing theory should be in the Network Marketing practice summary. Whether the enterprise or the marketing organization individuals are trying to the current more mature network applications, such as blogs, emails, forums, bar, even communications, video, etc., into network marketing tools and channels. Hey, plainly, ça, our ultimate goal is to promote through the network marketing, to achieve our network marketing concept!

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