Old products "salted fish"

Absrtact: Add the Vigor, you are also a star, you and Fan Bingbing similarity 87%, small tutu Watch you Oh, have to show off, have a spoof, have self-deprecating, in recent days, micro-trust friends Circle almost everyone has shared their star face. And this red-fried product group

"Add up, you are a star", "You and Fan Bingbing similarity of 87%, small tutu optimistic you oh", there are show off, there is a spoof, there are self-deprecating, in recent days, micro-trust friends Circle almost everyone has shared their star face.

And this burst of red product team also in the recent debut, revealing the Baidu Magic chart quickly rising behind the logic.

Old products "salted fish"

and star face PK function, let this application for 10 consecutive days to occupy the Apple App Store China free Total list of the first, one-day use of more than billion times. But this is not a soon after the release of the new application of red, but a "salted fish" old products.

Baidu Magic Map is the predecessor of the Innovation Factory Project Magic Figure Wizard. November 2011, Baidu to nearly 12 million dollars to buy magic Figure Wizard, February 2012, Baidu Magic Chart online.

At first, Baidu Magic map positioning in a tool-type application, but at that time the United States Mito, beauty camera and other software in the picture processing market competition, Baidu Magic chart has been tepid, this product in Baidu internal, also did not get enough attention.

At the end of May this year, the product suddenly became popular, the direct reason is the new "PK Big coffee" function, that is why the "PK Big coffee" function can let Baidu Magic chart in silence after two years "back to the dead"?

Baidu Magic Figure product owner Changjing summed up four reasons: suitable user groups and psychological grasp, program cooperation, time and communication platform. Baidu Magic Map of the PK large café targeting love chasing stars love to share after 85 young people, at the same time during the Dragon Boat Festival long Holiday and after the college entrance to the app peak launch, and with the same young audience of the TV program "Hundred Change Big Coffee show" and "China's strongest voice" in the publicity.

Changjing Frankly, now Baidu Magic Map product group within the status of Baidu has changed, and the product itself, also found a positioning: from the original tool-type products into entertainment products.

Rumors of privacy leaks crisis

and a variety of PK star face pictures together in the micro-trust friends Circle, there is also a "play PK big coffee exposed face data"

The post, the paste questioned Baidu Magic Map has to collect a large number of users face of suspicion, the purpose is to build a facial recognition database.

The post said that once the Baidu set up a personal face recognition database, with mobile phone number, units and other information linked, for example, you in the elevated on the car with others, the other Yang pat you a photo, you can search. For example, someone on the subway secretly photographed you a photo, you can be micro-bo, micro-letter, others with your photo, Friends Circle, your past life track all found out.

This statement at once in the major forums and new media channels widely disseminated, causing a lot of users panic. In response to this question, Baidu Vice President Zhu Guang responded that households this view is a technical misunderstanding and concern, the use of face recognition technology, the process is to extract the user photos of the face features and stars of the picture to compare, to get the similarity, the user image in the cache will be deleted immediately, will not collect user face data. Moreover, Baidu Magic map is not required to register, so the picture and personal information will not be linked.

Will you die of addiction?

Rumors must not be defeated the root cause of a product, but also let Changjing and his Baidu Magic chart product team feel the pressure is, how to maintain the user's viscosity for a long time.

"PK Big coffee" such a function even if have the right place and the marketing advantage, but also more like a marketing stunt, or a social communication, after a moment of scenery, this will be a "too addicted to die" phenomenon class products?

Changjing that the retention of users also need to continue to launch new features, is currently testing the "star couples face" function, can be based on photos can match their most couples face star. The function of grasping eyeball with these bright spots ensures the basic function and core function of the image processing.

However, after the lively and noisy, the core basic function of the user experience of the improvement, more need to product team to long-term accumulation and excavation.