Old rich kid online business to sell barbecue annual income of more than million

On the roadside a charcoal stove, put some beef and mutton, vegetables and so on, a barbecue booth became. Li Ye is a sell barbecue, but made a trick, he put the barbecue stall on the net.

Can not see the oil fume, also do not know fresh not fresh, will someone through the network to buy barbecue? It turns out that he has succeeded. Entrepreneurship 4 years, annual income of more than million yuan. This September, in a website held in the competition, Li Ye won the top Ten Network business title, he is determined to create a combination of catering, supermarkets, business, tourism, outdoor equipment, fresh food and other industries integrated enterprises.

To make a living with a barbecue

Http://www.aliyun.com/zixun/aggregation/4367.html ">1983 at the end of the year born Li Ye, compared with their peers" very worried ", with a beard," many people say I am forums. " Li Ye smiled and said.

Li Ye was born in a wealthy family in Yancheng, Jiangsu Province, and his father operated a large catering industry. He went to college in 2001, but dropped out of school because of family economic bankruptcy. A chance, he was at the school gate to see business good barbecue stall, "the day finished work, the night I give barbecue boss do duty second." "Later he also set up a barbecue booth, each month can earn 1700 yuan," My barbecue complex from here to start.

Let Li Ye gratified is, barbecue for him to earn the first bucket of gold, the money let him back to school-Shanghai Publishing and Printing College, which gave him more opportunities.

In the campus, Li Ye also did not obsessed bookworm. "I have classes during the day and spend the evening in Internet cafes, mainly helping some businesses to do business." has been fascinated by e-commerce. ”

2008, Li Ye in the classmate, relatives of the help of the establishment of Shanghai every day love to buy nets, the end of the group due to the issue of shares, frustration caused him to be extremely frustrated. Life Trough, Li Ye and thought of the barbecue, with only 1000 yuan in the net opened the first outdoor barbecue food specialty stores. His starting point is very simple, because he has done barbecue, e-commerce, are ropes, believe that both should be able to combine.

Line up and father to son

"No one thinks on the internet can also sell barbecue", operating a dismal imagine, until 2009, this shop was ushered in from Kunshan Huaqiao's first barbecue food orders, the amount of about 200 yuan. With the first business, the situation slowly opened. In the same year, Li Ye Shanghai Cool Electronic Commerce Co., Ltd. was founded in Yangpu District Fudan Business Park.

In order to develop their careers, they were both sons and father soldiers. Father in charge of Lujanjilu out of the physical barbecue stall, online and under the line to promote each other, father and son were busy all of a sudden.

A year later, the Li Ye team moved the shop near Cheung Yin Road tunnel. "It is close to the two renowned outdoor barbecue sites in Shanghai and has great market potential." "More importantly, Shanghai's largest international aquatic market and the Yangpu District Meat wholesale market are also near the stores, restocking, replenishment than before more convenient."

Development so far, Li Ye Barbecue shop sales up to 100 to 150 a day, each single average of more than 380 yuan, according to the profit of three or four to calculate, a day can also make a net profit of about 15,000. Li Ye Barbecue Shop sales last year 1.53 million yuan, the first half of this year has done 1.2 million yuan.

Student Express Reputation First

Online Open shop, the most important is the credibility. Li Ye's shop to this point, quality and service is an absolute guarantee.

To protect food to the greatest extent fresh, Li Ye has strict control over the time: non-peak season customers need at least 24 hours in advance orders, after receiving the order, the staff immediately to purchase; The employee must process the food 8 hours before delivery, then put into the freezer. At the first 2 hours of the customer's designated delivery time, the employee starts sorting the goods and then delivers them to each customer.

Li Ye Barbecue Company's courier, most of the university students in Shanghai, after training, even if the distribution of good transportation and time to save the delivery route. They are familiar with the Shanghai subway, in the subway station can often see while reading while sending express students.

As long as someone likes not thinking industry first

Store procurement, warehousing, store, production, logistics to operation, planning, promotion, vision, customer service, Li Ye and family members, asked the biggest difficulties, he thought that only cash flow operation problem, the company expands the business funds entirely from the business operating profit, and never received external capital injection.

But Li Ye as confident: "We are self-sufficient, my business and management model is not limited by anyone, as long as someone likes, I can drive." "Barbecue to save the brink of bankruptcy home, but also let Li Ye look for the road to go." "I did not want to do the industry first, just want to seize the heart of people like the brand, step by step slowly." ”