Old sportswear, Li Ning Apparel wanted to join all over the franchisee

Beijing Li-Ning Sporting Goods Co., Ltd. was founded in 1990 by Mr. Li Ning, the Prince of Gymnastics. For more than more than 10 years, Li-Ning company from the initial single sportswear development to have sports clothing, sports shoes, sports equipment, such as a number of product series specialized sporting goods company. At present, "Li Ning" products have 3 major categories, more than 5,000 kinds, product structure is increasingly perfect, sales growth steadily, 2000, "Li Ning" sales of 756 million yuan. Now, "Li Ning" in China's sporting goods industry has been ranked the leading position. In product development, Li Ning invested tens of millions of yuan to establish a first-class product design and development center in Asia, the introduction of the International advanced development and management mechanism, and engaged in the domestic and foreign first-class designers, teachers, and professional development and management personnel, strengthen market research and design and development efforts to gradually improve product technology content and overall quality , enhance the competitiveness of the brand. In the construction of marketing network, Li-ning company can be said to be outstanding performance. Since 90 in Beijing opened the first store so far, the company has a store in the country nearly 700, sales outlets of more than 3,000, urban coverage of more than 95%. In similar products, the market share ranked first. Li-ning company also developed a leading store identification system, through the use of unified clear store decoration, to achieve a strong store recognition effect. "From sports, for sports" is Li-ning company has always adhered to the purpose. Since the 90 Asian Games to support the Chinese sports delegation, "Li Ning" has been concerned about and support the world, especially the development of sports in China. 92 Barcelona that Olympic Games, 96 Atlanta Olympic Games, 96 Paralympic Games, the 2000 Sydney Olympic Games ... Chinese athletes dressed in "Li Ning" are everywhere seen. Li Ning Company also perennial sponsorship of Chinese gymnastics team, shooting team, diving team, weightlifting team and other national sports teams. Overseas, "Li Ning" also to the French gymnastics team, the Czech gymnastics team, the 21 college student games Russian delegation and so on sponsored. So far, the company to support the development of the world's sports industry has accumulated billions of dollars. In the special sports equipment support aspect, Li Ning Company also has the outstanding performance: "Li Ning" for the Chinese Volleyball A league 16 team design and provide a full set of professional competition equipment, for the eighth session of the National Games 26 team special design and development of the unique equipment, for the French gymnastics team to provide a full range of training, competition, clothing and so on, 　All these reflect the professional design and production level of Li-ning company. Li-Ning company in the hard skills at the same time, but also constantly strengthen and international-related High-tech enterprises and exchanges of cooperation. At present, Li-Ning company has with the United States DuPont, 3M and other international well-known enterprises to establish a stable cooperative relations, but also with South Korea, France and other countries in a number of enterprises in various forms of cooperation. Since 1999, Li Ning has put "brand internationalization" on the strategic agenda. Li Ning people regard "internationalization" as a kind of intrinsic behavior process with definite direction, not a simple goal or symbolic sign. 1999 years February, company and the German SAP company, established with the international Synchronization of Advanced ERP (Enterprise resource Management) system; In August, the company represented China Sporting goods industry, for the first time participated in the World Sporting Goods Exposition held in Munich, Germany, and began to enter the European market in the way of brand entry. 2000, " Li Ning "has been in Spain, Greece, France and other European nine countries to expand their franchise dealers;" in June of that year, "Li Ning" sponsored the French Gymnastics Association successfully, became "the French gymnastics team only competition and receives the prize equipment"; in July 2001, "Li Ning" contracted the top designers of Italy and France ... "Li Ning"　In the brand internationalization of the road on the fast and steady progress. "Do not do China's Nike, to do the world's Li Ning"-This is the Li Ning people unremitting pursuit of the goal. Li-Ning Company equipment Division: Sports glasses Investment Li Ning Company's equipment business department investment Li Ning Company, new Open Shop, the new opening of Li Ning store must have the conditions first, the right brand management concept----with domestic and foreign well-known brand management experience two), Rich experience in retail management----have many years of business retail and management experience three), the right shop location----located in the local city bustling commercial street or sports brand monopoly streets of the Golden Section four), a reasonable shop pattern----Li Ning Store shop standard (i) Image shop: In the provincial administrative Center City, Prefecture-level administrative center City has image shop set up, the image of the store business area of not less than 100 square meters, and according to the company's image shop decoration standards. (b) Standard stores: prefecture-level administrative center City, the city of the standard store business area of the shop is not less than 80 square meters, and according to the company standard shop decoration standards. County-level administrative Center city, county-level city store business area of the standard shop is not less than 60 square meters, and according to the company standard shop decoration standards. (c) Store shop: The provincial administrative Center City store business area is not less than 40 square meters. Prefecture-level administrative center City, the city store business area is not less than 20 square meters. County-level administrative Center city, county-level city store business area is not less than 15 square meters. (Stores in the store must be located in a separate area of the mall.) ), staffing. Include: Shop chief, Deputy store manager, cashier, warehouse keeper, shopping guide, incoming staff, etc. Vi. financial strength. Operators must have considerable financial strength for the early stage of shop leasing, decoration and the first batch of purchase. Second, the new opening of the process of Li Ning Store (i) the applicant through consulting sales representatives to understand the direction of Li Ning Company's business, the company's requirements, standards and procedures for new stores; (b) The applicant submits the following information to the sales Representative: 1, the applicant truthfully completed the "opening of the Li Ning store applicant Information" 2, the Applicant ID card copy ( Attached to the above application form), 3, the applicant to provide financial strength certification, 4, the location of the preselection store map, the layout of the preselection store, the street photo of the preselection store, the front door and the shop. (iii) Sales representativesTo review and sign opinions, fill out the "Applicant's judgment form" and report to the district supervision; (d) The regional supervision review and the signing of views in the "Applicant's judgment form"; (v) in the area of supervision, the applicant fills in the application form for the opening of Li Ning store and submits the necessary information for opening the shop and reports to the sales representative for market development and Management Group; Market development and management group according to the company's provisions, review the data, within two working days to judge whether the qualified to open the shop; (vii) After the approval of the marketing and management group, the Sales manager to audit, the manager signed the decision whether to open shop, (eight) after the manager approved the shop, The applicant shall decorate the storefront according to the visual standard of the unified retail system under the guidance of the marketing department. (ix) After the store decoration to provide photos, by the customer Management group acceptance. After qualified, authorized franchising; (10) The customer shall read the contents of "the franchise agreement" of "Li Ning License" carefully, confirm the signature and seal, and return it to Li-Ning company within 10 working days from the date of receipt, otherwise the agreement is invalid. (11) The market development and Management Group signed the agreement within two working days after signing the "Li Ning Licensing" franchise certification and certification cards issued. Iii. information required to be filled in and submitted for the new shop 1, the applicant has completed the application form for the opening of Li Ning Store, 2, copy of the applicant's business license (annual inspection, covering a copy of the Trade and Industry Bureau), 3, copy of the applicant's tax registration certificate (subject to annual inspection); 4. The general taxpayer shall provide a copy of the general Taxpayer's qualification book; 5. Copy of the applicant's code (for annual inspection, only legal person), 6, business license legal representative, the person in charge of the identity card copy (if the legal representative and the person in charge is not the same person, both copies of the identity A map of the area where the applicant for the location is located; 8. The applicant applies for a detailed plan of the shop floor plan, and 9, a copy of the House property right or the shop lease agreement of the applicant's application place; Note: The above information must cover the applicant's official seal. II) Table I: "The opening of the Li Ning store applicant Information" III Table II: "Open the Li-Ning store application Form" IV account and customer renaming process (i) Customer account opening process 1. Customers need to fill out the Open Account information form, with a valid business license and a copy of the tax registration certificate, the general taxpayer should provide a copy of the general taxpayer's certificate. 2. After the sales representative confirms, fills in the SAP application form to report the big area supervision. 3. Regional supervision and audit report to the market development and management group. 4. Market development and management team within one working day, review and report to the Finance department. 5. The Finance Department completes the customer SAP establishment opening account within one working day. (ii) Customer Name change process 1, customer name, receiving address, telephone, legal person and other changes need to fill in the name of the Distributor change application form, reported to the Sales Representative office. 2, after the sales representative confirms, fills in the SAP application form, together with the Distributor name change application form and the change valid business license, the tax registration certificate copy and so on the information report to the big district supervision. 3, the regional supervision in the audit after the registration of market developmentWith administrative groups. 4, the market development and Management Group in one working day, reporting to the Ministry of Finance. 5, the financial department in one working day to complete customer information changes. V. Table III: "Account opening information Form six" Table IV: "Change of name of distributor application Form" Company (organization) address http://chinese.li-ning.com.cn/, China Guangdong Company