Old station if want to get stable rank please do not optimize excessive

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I have been working on website optimization for two or three years unconsciously, which took over a lot of old station, found that the old station is often more difficult than the new station optimization, the reason is that the old station many times the ranking will be unstable, sometimes in the first few pages, sometimes fall to 100, people very headache. Helpless, the author through a number of practice and consulting some optimization experts, reached the old station ranked instability of the most important behind: optimization over.

Why is the problem of optimization too frequent in the old station? Because some of the old station in the take over before there is no professional optimization personnel to optimize, and these professionals only understand a few SEO theory of the indiscriminate use of the site, resulting in an excessive optimization of the website, but also produced a post-site ranking instability. So, how to encounter such a wonderful site should do? The following author on their own experience to discuss it with you.

In order to better reflect the readability of the article, I use the hand of a typical optimization over the site to do the example bar:

From the domain name age can be seen, this is a typical old station operating industrial products, and in the author optimization, ranking often unstable, the main reason is to optimize the excessive, the following to analyze one by one:

Reason one: Excessive use of anchor text

The most obvious of the site's excessive optimization traces is undoubtedly the excessive use of anchor text. Anchor text is indeed able to effectively improve the Site keyword ranking tool, but the excessive, single anchor text can cause the site ranking instability of the Bane. I took over the site, found that the site before almost every article will have a lot of the same, pointing to the same page anchor text, the following figure:

So many repeated anchor text, whether for users or search engines are extremely unfriendly, so for the anchor text we still have to stop to the good.

Reason two: Outside the chain excessively optimizes, does not pay attention to the quality

Although Baidu algorithm has been stressed many times, mass outside the chain, do not pay attention to the chain is bound to be punished by Baidu, but a lot of stationmaster is still not afraid of death, resolutely continue to use the software mass chain, resulting in excessive optimization outside the chain, garbage outside the chain flooded with the Internet. Too much garbage outside the chain is also caused by excessive site optimization, ranking instability of the culprit, the old station outside the chain in the author has also used a group of outside the chain of methods, in order to map as evidence:

These outside the chain and this website has no relevance, but appears in these forums, explained that this is the typical performance of the chain of mass, so, these excessive optimization of the garbage outside the chain is also an important source of excessive optimization.

This is a brief overview of the main reasons for the two optimizations, the following is a simple reference to deal with the optimization of the method of excessive:

(1) To remove part of the original anchor text. Late to mend, Baidu Spider for the same article crawling number of times must be more than once, so we can remove the past has been added anchor text to improve the Baidu spider on our bad impression, so that we can optimize the excessive, ranking instability problems are resolved.

(2) to solve the chain optimization over obviously a little trouble, after all, outside the chain unlike our site anchor text, we add and delete, so the best way is high-quality external chain to make up for this defect, you can use the soft outside the chain or with the same industry high quality website Exchange friend chain, but not too impatient, to pay attention to quality rather than quantity.

The old station ranked unstable, this is a very common situation, we should not see the ranking is not stable easy to give up the site optimization, but should be good at observation, good analysis, find out the culprit, but also hope that you optimize personnel should do work, do not rush to cause optimization excessive. This article is designed for Shanghai website Construction http://www.suheng.net feeds, hope to reprint a friend plus a link, thank you for your support!

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