Old talk about the competition of the electric business platform: is to boil who money more VC increase competitiveness

And Su Ning is exclusive cooperation

"I am very happy that all customers are now classed as brand electric dealers, and I have finally left the ranks of the consumer." "It is clear to Fank that we are a brand and we have no inclination to be a platform," he said. ”

The old words are rooted in the "scars" of excellence, which sold the network to Amazon for knowing the pain of the platform.

Although at that time we are small-scale campaign, but also very hard to fight, we would have to play with 8848 dozen, the results of 8848 of their own, and then billion suddenly up. At that time Dangdang also followed us, every day to reduce a dime, down 5 cents, this is very painful. Today, everyone is not a dollar, maybe 100 or even 1000. "he said.

2007 aged began to do every guest has been aware of the role of the platform, but also once wanted to and when cooperation, but was rejected by Guoqing. Later, where the guests and Jingdong mall cooperation over two quarters, but also because it is considered a "platform trend" and terminated, but the old did not give up looking for platform partners, in Suning easy to buy development, its finalized and suning easy to purchase cooperation.

At present, every guest has settled suning easy to buy, according to the old revealed that the future where the guests may also appear Suning brand shop, but is still in the testing phase. "Of course we want to be exclusive, and we work with Su Ning, we will not cooperate with other platforms." ”

Venture capital intensifies competition of electric quotient

For the current fierce competition in the business industry, aging that the game is very simple, "is to boil over who money, and no technical content." He also believes that the power of venture capital actually exacerbates competition.

"Do you know why guoqing against Tiger funds?" is because Tiger Fund in 2003 you that time, first invested in excellence nets, and investment when, for is to let these two pinch, and then who pinch out on the profit. If they did not vote when Guoqing died, excellence is not sold to the Amazon, maybe we live well today, of course, this also guoqing gas. "he said.

In his view, capital is the fundamental force that drives China's platform to compete. In fact, the Tiger fund in the subsequent investment also took the same approach, the biggest bet is Jingdong mall. But it is also the most common practice in China to put eggs in different baskets, and any listing can recoup all the costs.

Aging stressed that capital is a particularly good thing, its role in the development of the Internet must always be respected, but this force is too big, they are always in the face of Chong, but exacerbated the industry's competition.