Old tunes-about website promotion

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Recent whim, always want to write something, this also stems from the current we are actively preparing the original star Nest Music Network promotion and two original music songs to promote, so today write down this old topic-----website promotion, also hope that through this article with you more communication and exchanges.

On the internet also often can see a lot of writing site promotion articles, but it seems to see, are in the talk about how many ways to promote the site and the application of promotional tools, is really nothing new. Rich can hit ads, Putian cover the ads, such as MOP, occupy seats, etc. famous can rely on their own visibility and influence, such as Shao Yipo and Wang Whinan Babytree and Rochuan under the leadership of MySpace, using their own fame in the site has not been built before the site has been promoted No money can only exchange links, BBS irrigation, occasionally send a few press releases to do a little activity or something.

From my understanding of the website promotion, website promotion is the most important link after the website operation completes the prophase user needs investigation, the product design, the development on-line. The goal is to enable as many potential users as possible to understand and access the site, through the site to obtain information about products and services, in order to ultimately form a purchase decision to support.

According to my many years of practical operation, website promotion should be made up of these steps and content, the first is based on enterprise strategy planning, the second is to formulate specific promotional strategies and promotion methods, the third is good implementation. That is to say, we do the website to promote the first step on the need to develop a relatively sophisticated promotional strategies and plans, not just a variety of web site to promote the simple application of means, promotional programs are not only the promotion of the Action Guide, but also to test the effectiveness of the promotion to achieve the desired goal of the The reasonable website promotion plan also becomes the website promotion essential content. Usually, the website promotion plan is the phased goal to do, this should according to each website task Target's difference to decide, is not all thousand.

The promotion of the Internet has actually been from the early Yinghai Granville "Chinese from the information superhighway how far?—— North 1500 meters", and Sina's overwhelming street signs, light boxes, public transport and other advertising and Ctrip in the airport, train station waiting, hotel doorway, and even the streets of the country, distributed to you a piece of excellent membership card, To the current use of "a steamed bread caused by the murders", "Bird Cage Mountain", "Yu sex video", "Bleeding yellow videotape" and so on to promote the site. From this process can be seen that the current website to promote the focus of event marketing, and the release of PR manuscript, do online activities, advertising, SEO optimization and so on is only an auxiliary action to enlarge the event, they act as a matter of marketing channels and channel. Therefore the promotion strategy is the website promotion to guide us to work the direction standard, has one main line good promotion strategy is essential.

The original music network between the Star Nest is a new site, coupled with very little promotion costs and the Star Nest Network is only to do the original music, so that its target user group has become very narrow. How to spread the original star Nest Music Network has become a problem, this is my time to think about the problem. If the simple to send a press release can have some effect, but this method is not good, because the people who see the press release is only interested in music may visit the site, it may not be able to become users of the site, as for those who are not interested in music will not be more, And the number of people or time that a newsletter can cover will be limited.

Do activities, this is the most effective site promotion techniques, in addition to bring users can also play a role in the promotion of the website brand, but at the beginning of the site, no one knows the site of the situation to do activities, facing a problem, is who will know your site is doing this activity, such as the star Nest Net main push "I want to be famous." So here is still faced with the first to let users know that there is a star nest this site problem.

Advertising for our current is afraid to think, this is a big investment in the action, and our promotional funding is absolutely can not afford advertising. Finally there is the event marketing.

Manufacturing event is one of the common methods of Internet popularization at present. It is also the lowest cost influence and effect of one of the most obvious way, and in line with the news media coverage and dissemination, the impact of the event will be expanded, such as Youku made by the "Yu sex video" and "Bleeding Yellow video" events, cool News borrowed Google to hype their own events , as well as Google Input method to copy Sogou input Word library event, has produced a great influence, but the event to promote itself there are positive and negative effects, like Google Input method to copy the word of the search method Thesaurus of the event is Sohu help Google back to promote Google's input method.

Whether we take the above way, it is a Web site to promote the use of means and tools, so the formulation and implementation of effective Web site promotion strategy is a variety of web site promotion tools and resources of the full understanding and reasonable application.