Old webmaster A5 virgin stickers: SEO actual experience to share (i)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In A5 for many years, has been read-only not to write, even a few comments. Because always take their own when the rookie, feel that they know the point of goods, not enough to take the shot. Today, the beginning of the Virgin Paste, on the one hand, SEO actual combat aspects of a summary, drying out, ready to accept the fierce criticism of predecessors, on the other hand also want to just do or say beginners have a little help. First post, I hope the editor do not kill me in the cradle. Into the business, I think "SEO" is not simply a technology or strategy, it should be a thought, and this idea should run through in the early Planning, Web site program development, the new online period of SEO, stable period of SEO and so on. (This article mainly takes enterprise class website as an example to explain)

Pre-planning:

1, site positioning. To find out whether this site is a corporate image of the display platform, or for a specific product marketing-oriented web site.

If the enterprise's network business card, it needs to highlight the size of the enterprise, achievements, development process, leadership care, development vision, social effects, and for specific products of the marketing-oriented web site, the most important is to highlight the product, the role of products, advantages, use before and after the effect of comparison, success stories, old customer interviews, authoritative certificates, Used to improve the reliability of the product.

2. Website structure. To ensure that the overall structure is clear and reasonable, the use of what categories, directories to have a prior planning.

3, the Website keyword choice. According to the site theme combined with Baidu index or webmaster tools, or through the analysis of peer-competitor sites to select the Right keyword list.

4, planning and customer interaction. For example, in a prominent position marked Enterprise customer Service Phone (if there is a condition, the best use of 800 or 400 telephone), there is an online customer service system (Enterprise QQ, Baidu Shangchao, etc.), so that users can easily and quickly contact you. For the product marketing site, you can also plan some of the site's new online promotional promotions, create a marketing atmosphere, but also to gather popularity.

Website development process SEO matters:

1, through the planning of the website beforehand, draw the sketch of the website interface (for example, what is placed on the left side, what is placed on the right, specific to every detail), will sketch to hand in the art, by the art finished interface design.

2, choose the use of higher open source system, such as WordPress, DEDECMS, etc., if it is their own development program, you need to pay attention to:

(1), try to use static pages, more friendly to search engines.

(2), related pictures, links set good alt and title tag.

(3), a huge internal chain system, such as adding news, it is best to have the program automatically replace the function, the keyword plus links, linked to the internal other pages (but pay attention to frequency).

(4), the news page to add a previous, next, related news, recommend news and other small modules, increase the chain.

(5), if yes. NET program, as much as possible to simplify the code, especially the messy viewstate must be removed.

(6), the background to add news, should be able to customize the page description and keywords.

3, open the server gzip compression, can effectively improve access speed, especially for static page effect more obvious.

4, the main page keyword density control between 2%-8%.

5, through Third-party tools or from the written program to generate site map files in a timely manner.

New online site SEO matters:

1, in the major search engines to submit a new online site.

2, the site after the stability of the program, the beginning of the regular update content, not too much, 35 a day, the update content is best in a fixed time of day, such as just work or close to work.

3, regularly check the site dead link, and repair dead links.

4, there is a regular increase in the quality of the site links, a week to add a two or three on it. The total number of links to the site is not easy too much, twenty or thirty enough. Links to have quality, and regular links do check.

5, use the existing stable website with just the new station (if any).

6, a regular increase in the site external links (blogs, forums, classified information, micro-blog, etc.). Outside the chain does not have to start very high, slowly has the rule to increase, then tends to stabilize.

7, the use of webmaster tools in time to check the site included and the status of the outside chain. and make appropriate adjustments according to the inspection results.

Stable Period website SEO matters:

1, original articles, or false original, and then through the blog to reprint these original articles, and indicate the source.

2, the original article keyword selection, in the CNZZ background statistics, pay attention to the choice of long tail keyword.

3, can build a question and answer system, through the question and answer system can effectively increase the number of chain and long tail keyword effect.

4, can use the level two domain name to establish the official blog, publishes some relatively relaxed less official article (for example company activity), can make the website, the company obviously has the vigor, but also can increase the link.

5, "Monitoring Treasure" "Web Nanny" the use of such tools, can be the first time to understand the operation of the site, and can be processed in a timely manner.

6, Browser installation related SEO tool plug-ins, browsing any one site can be convenient to see the site's overall ranking status, to develop such habits.

In short, SEO is a long-term comprehensive project, light to know that one aspect is not enough, the coordinated development of various aspects of mutual advance to achieve the best results. The above listed items, but also just some general practice, about the specific operational details, in the later article slowly introduced. This article for the Customer Free member software (http://www.vipsoft.cc) original article, if reproduced, remember to retain the link and copyright, thank you!