Old webmaster talk about how to enhance the visitors ' experience

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Visitors experience is the site of the growth of the backer, but also the basis for the survival of the site, there is no friendly visitor experience degree of the site is not basically impossible to obtain a stable ranking, but also not a successful site. Visitors experience the quality of the site will determine the normal operation, after all, there is no webmaster want to see their site every day to work hard to update a large number of high-quality content but because of poor visitors experience and few browsing. So in the site optimization, the visitor experience is outside the chain piled up or the optimization of the station to attract live it? The answer is very simple, the visitor experience is irrelevant to the outside of the station, all the factors that determine the degree of visitor experience are all within the site, this is an indisputable fact. What should we do to optimize the station so that the visitor experience can be upgraded to a new level? The following author on this issue to share their views.

Each site's first impression of visitors is very important. Just like when we are cooking delicious, we often like to make the dishes more beautiful, to enhance the appetite of diners. For the visitor experience degree, the interface is the most basic step. First from the Save point color collocation, the author of a simple summary of our site color matching on the need to pay attention to a few points: primary and secondary colors to moderate (do not use easily dazzling colors, such as green, light, etc.), the head and tail color to each other (if the use of red head to choose to match the bottom color), The main colors of the pictures used in the website should correspond to the basic colours of our site. and the fonts on the Web page should be moderate, in general, size 14th font is to make visitors look the most comfortable. The second is the structure, the structure of the Web page needs to let visitors feel the atmosphere and orderly, which is very important is that the head and menu bar between the distance, not too narrow and seems to be more crowded structure. In addition, logo and banner also to set up, in general, the logo is the key to lighting the home page, an atmosphere of the logo is easier to let visitors remember their site, while the logo is best to place their own site and web site, so as to enhance the memory of visitors. And for banner, personally think that the logo next to the best not to place ads, but to place their own site-related pictures, such as the purpose of the site, site introduction, attract visitors eye pictures and so on, which is very helpful to catch visitors.

Many webmaster in the construction of content, are included in the first place, in fact, the final goal is also to give visitors to see, why not give up and turn to the visitors experience, after all, the visitor experience has been upgraded, the collection of natural on up, and included up, the visitors experience may not be able to upgrade. Therefore, when the individual proposes to update the content, the interview should be put to the first place, not whether it is included. So what do we do to add points to the visitor experience? First from the content title, here is the most critical point is the match with the content, do not attract visitors to the eye to update some irrelevant, the content of the chain construction, the title is put is the optimization skills, which is clearly the behavior of pushing visitors. Then inside the chain building, we all know that by increasing the inner chain can be faster to improve the viscosity of visitors, but not all of the internal chain settings have this effect. To enhance the visitor experience through the inner chain is required to comply with three points: first, the chain of keywords diversity. The second inner chain appears naturally. Its three internal chain keyword professional degree, this author to explain, what is professional degree? In fact, very simple, such as an article in our site keyword seo, then we can add SEO this keyword on the link to the relevant page, and the same keyword only need to do a chain can, Do not need each of the same keywords to do on the chain, to know that the rare things for your. There are other examples, such as the context, similar recommended articles, top recommendations, browse charts, comments, etc. these need to do a good job of optimization settings, while trying to give each article with a picture description, you can make the article more readable, I give a small suggestion, If it is not professional more strong, then with some funny pictures more easily attract visitors to the eyeball, but also will not give visitors too much pressure to read, you can light the mood of visitors, make it comfortable.

A lot of times a small detail may make the entire station's visitor experience drop a notch. Take the author of the station to say, just at the beginning, because of the visitors experience is what things do not know, always like to make the homepage of the site into a non-mainstream type of image. However, for an e-commerce-oriented site, the Non-mainstream type of image is difficult to obtain the recognition of customers, after all, even the site generated trust did not, how to reach a deal? At the same time, I found that many large stations at the bottom of the site will place a number of Third-party certification signs, such as the Rising Alliance Security, Baidu Alliance certification, Security certification signs and so on, these can be used to enhance the visitors experience the details of the place. At the same time also need to pay attention to, to allow visitors to enter the site and can produce a return, then a key to share, reprint, top step, comments, recommendations and so on the function is indispensable, once someone did such a statistic, through the analysis of data found that a number of visitors as the main function (such as key sharing reprint, paste, etc.) Site will be more viscous than visitors without this function, in fact, we are not difficult to see through another angle of the good or bad, when we are a site of ordinary visitors, see a great article first reaction is to share to other people, such as see a self think more funny jokes or a may have a burst point of comment , like to share it to the microblogging, blog and other platforms, and this time a key share reprint function plays a very important role. So say, small details big influence, for many Stationmaster said own site visitor experience is not good, actually the detail aspect processing is not in place just.

For the development of a site, the visitors experience is a vital link, is the so-called good visitors experience the world. However, webmasters are more focused on ranking and ignoring the importance of the visitor experience degree. Personally think that when the visitors experience has, rankings will follow up, and there is no visitor experience ranking, then the rankings will soon disappear, after all, search lead can not like to let the visitors experience poor site show to other visitors, this is not in line with the core of the search guide thought. This article originates from: http://www.80b.org/reprint, please retain the source.