Old Xie: The new students learn soft wen points

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New students in the study of soft writing, often encounter a lot of problems, can not find a good subject matter and ideas, write a few words will be difficult to go on. Reasoning is not enough and so on. Soft Wen is not like some technical study, soft writing, must have long-term lianbi, think more, sum up. Next, the new students learn the method of soft Wen.

1. Learn more and read more

Soft Wen is to have a certain accumulation, learn more, read very important, old Xie put it in the first place. You can look at this book: psychology, advertising, journalism, editorial science, management. Specifically what books, we can find their own, because each person to read the taste of the mouth are different.

2. Practice more

With a certain amount of reading, more practice is the most effective way to improve the writing ability of soft paper. Every day, adhere to the daily, send their own written soft text are sent out. Look at the effect, look at other people's comments. Do not feel very embarrassed, if not distributed, soft Wen lost the function of communication.

3. Think more

Thinking is the process of knowledge upgrading, develop a habit of thinking more, you will find a lot, write soft Wen also will make others generate trust.

4. Master the basic five types of soft text

1) Press releases: We usually in the newspaper, magazine, Sina NetEase and other portals every day to see all kinds of news, of which, there are many press releases is to promote a brand as the theme, which is actually the main form of soft paper.

Of course, press releases are mainly divided into 2 kinds, 1 for news soft Wen, 1 for product soft. That year, the brain platinum created a health care products industry Popular Science press release precedent, but those soft content is around the product to appeal, the news point is the news point of the article, not the news point of the society, so those are the typical product soft article, that is, the article to product as the main object of appeal, through a variety of means to performance products.

Other news soft text itself is a social hotspot, but the spread of the brand and the news point of the combination, after all, or to the social news points for the demand point, the brand is just a walk together. At present, the main text area in the newspaper for News Soft Wen, in the newspaper advertisement song more for product soft Wen, 3C, digital mobile phone class Two kinds of soft wen mixed have.

2 story Soft Wen: This is a lot of writers often write, a moving, funny, exaggerated stories, the brand will be combined at the climax of the story, or become one of the main lines of the story, to strengthen the brand publicity. This kind of soft paper is mainly used in web forums and blogs, such as interactive more strong place, because the story can cause the extension of the topic, and in the discussion of repeated transmission. For the story of the false, personally think as long as the promotion of the brand is not because of this false story and inferior to OK, just as hard as wide, completely false but the audience for the practical brand advertising is not exclusive, because it conveys the brand information is not false.

3 Interview Manuscript Soft: This kind of mainly uses the interview record and so on, through the interview may penetrate to each aspect carries on the propaganda brand information. Of course, this must be interviewed the object reached a certain height before it can be implemented, otherwise it is the king of the Melon puff sold.

4 various types of commentary soft text: Unlike press releases, the comment soft text focuses more on presenting ideas than on describing events. So for the brand of speculation is the necessary weapon, you do not see 360 security guard is in the criticism and criticism of the expansion of the market, June do not hear the 3 true and false happy net of the query and the voice of the challenge has become more and more big. In addition, for individuals, the comments are not only conducive to the publication of the blog to arouse the attention of the circle, but also more easily in the industry sites and forums to trigger discussions.

5 other types of soft text: the other is completely not rigidly adhere to the form, only for the purpose of birth. Like the property of the building book, biased in favor of the prose poetry, Wanglaoji of donation, biased in favor of the simplest personal gossip.

5. Summary of Experience

Experience summary, can help you quickly improve the quality of soft wen, so that you are not a soft new! This evening 7 o'clock, old Xie will be free in zhanzhang.us, QQ group 46274965, content is about soft writing. Reprint please specify: Old Xie soft article promotion blog www.ruanwenblog.com