OLED TV: LG Group proud of the product

OLED to LG Electronics what exactly brought?

Type: Reprinted Author: China Network Time: 2014-05-22 11:28:35

OLED just like IPS hard screen, has become synonymous with LG. Mentioned OLED, the first thought is LG, the same, when it comes to LG's high-end products, the first impression is OLED TV.

In South Korea, the most eye-catching location in LG Electronics showroom must be OLED TV - the product that makes LG Group proud.

OLED what the world's second largest TV supremacy brought what?

First, the brand.

Not long ago, LG Electronics released the first quarter of this year's financial data show that driven by the sales of high-end TVs, LG Electronics first-quarter results better than market expectations, and hit the most profitable two quarters of a quarter.

LG mentioned here is a high-end TV products OLED TV? Xu Zhen, general manager of LG OLED marketing support, said clearly: No.

Xu Zhen introduction, the most direct driving force of performance is mainly UHD and other high-end products, OLED sales since its introduction is not large, the proportion of sales in TV products is still very small, so there is no direct impact on the company's performance However, OLED's contribution to brand promotion can not be replaced by any high-end product.

As mentioned earlier, this represents the future of OLED TV technology has been tightly tied with the LG brand together, and other companies want to "borrow" aura of OLED is not easy.

Second, sharp weapon.

As the largest market for global color TVs, China is also cutting into OLEDs. There are roughly two types of formats: one is direct and the other is mainly Chinese enterprises that take up most of the Chinese market are gradually introducing OLED TVs such as Skyworth and Changhong Is a circuitous, with the OLED contrast to push their own ultra-high definition products, such as Hisense, in the promotion of ULED while quietly purchasing LG Display's OLED panel.

The face of ULED, UHD, 4K and other names of ultra-high definition technology, LG said not worried, Xu Zhen very confident that "OLED has an overwhelming advantage."

Relatively speaking, the strategy of Samsung, its largest competitor, requires LG to deal with it with greater care. Due to technical differences, Samsung slowed the pace of OLED, and the main push UHD to seize the high-end market, which is more like making quick money. In response, LG has given a clear strategy: the short term will use UHD and IPS hard screen with the competition, but the long term is to compete with OLED.

Third, favorable weather and time.

Days: The upcoming World Cup is undoubtedly the best time for color TV companies to promote high-definition products, LG's first quarter results outstanding performance in Central and South America has confirmed this point.

Geely: For the choice of OLED technology to win over competitors, WRGB technology allows LG to steadily take root in the OLED site, occupying a favorable position.

He and: Enterprises from the world's largest TV consumer countries have cooperated with LG to purchase their OLED TVs, and the OLED camp is gradually expanding.

OLED to promote the role of the LG brand and technical advantages are beginning to show, LG management confidence.