Olympic year, Network Marketing 2.0

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Four years of sports events, the Chinese Olympic dream, doomed 2008 is a well-deserved Olympic year, sports year, now full street, network, television ... There are advertising messages for Olympic sponsors such as Coca-Cola, Lenovo and Yili. Those who did not become the sponsors of the Olympic Games, no well-known sports celebrities for endorsement, not a large amount of sports marketing budget, can also seize the opportunity of the Olympic upsurge, as long as the movement, through the combination of marketing methods, especially the use of network marketing means, to achieve the essence of the Olympic Games (sports) The same can be achieved by the Olympic Express marketing purposes, with small costs to obtain large profits.

This is an opportunity, but also a difficult problem, how in a pile of sports-related marketing/advertising stand out, seize the opportunity to achieve marketing goals, it has become a large number of advertisers are facing a major issue.

Sports marketing through the internet is a relatively new way to promote marketing, but we can find a lot of cases. From the case of 361° and Tencent, we can see that more and more advertisers have realized that the Internet than traditional media has a good interactive, low-cost, wide range of communication, more flexible and other advantages, has gradually increased through the Internet marketing efforts. Another successful case is Coca-Cola's interactive marketing with the online gaming World of Warcraft, which uses Coca-Cola props in the game, and plays a role in Coca-Cola's TVC ads. Through the close cooperation between the two sides, reached a very good marketing effect, perfect to achieve a winning goal.

In fact, there is no lack of the internet and sports have associated marketing, but more of the regular promotion of the Internet, there is no combination of interactive characteristics of the Internet, but a unilateral information transmission. No user actively participate in sports marketing activities, also lost its most core value. In addition to sports products, not all industries are suitable for sports marketing, in the use of Internet sports marketing before, you have to do homework, mining enterprise products or brands and sports spirit has a connection and is the public can understand the point, whether for brand awareness, reputation, loyalty and association degree plus points, Then the use of various interactive forms of the Internet to show, to mobilize the user's active participation, to achieve low cost and high returns.

Talk about the recent two promotional activities on Sina's homepage, Chelsea Football Club and Lenovo's network marketing, different industries, but also related to sports, but the results will be different.

Chelsea's campaign theme is "Chelsea Network coaches Peak Duel", by the user reference to provide a list of Chelsea players to determine the list of 11 players, and need to be in the personal blog to explain the reasons for the fans vote, the final winner will be the scene of the British Chelsea competition. This activity fully embodies the interactive nature of the network, emphasizing the participation of the fans, Chelsea in China has been the promotion of the brand, and Sina also promoted its own blog.

Lenovo uses the home page large dynamic ads, may be due to my speed problem, this advertisement has not fully unfolded when the show disappeared, I repeat 3 times before finally point into the "Lenovo Olympic Torch Hand selection" website. I am concerned about the Olympic Games, but Lenovo's this activity site really let me not have to continue to visit the interest, if not the page above the picture and title, but also thought to be Lenovo's corporate website, there is no embodiment of the "together with the Olympic Games Lenovo" campaign theme. If I score, it will only get 5 points.

Through the comparative analysis of the above cases, I can draw a conclusion that no matter how rich you are, how willing to spend money, there is much emphasis on the network marketing, if not to take into account the characteristics of the Internet, not to promote the interaction of the network, do not choose the appropriate way of expression, not to do targeted improvement, the final result will be less.

Remember, Internet marketing must move! Move, everything can be Olympic!