Olympus to lead the new model of health promotion

As the world's leading manufacturer of Endoscope, Olympus since 2008, has launched a variety of care for the Chinese public gastrointestinal health of social activities, innovative public good practice and try to lead the new direction of health public awareness. Since 2010, three of the gastrointestinal health of the flash login to Olympus Gastrointestinal Health Network (www.cwjk.com.cn), in order to popularize the animation of gastrointestinal health self-test, endoscopic examination, "three early" and other health concepts. Flash in the "David" "Wei Beautiful" two live cartoon characters, triggered a netizen on the gastrointestinal health status of reflection and resonance.　　Even netizens use Flash to bring creative inspiration, produced a series of "David and Wei beautiful office to protect the stomach" of the four-lattice comics, has now been serialized five, received unexpected popular popularity. Care plan direct strike white-collar love stomach soft rib more and more white-collar aware that the existing life and work style, has seriously threatened their physical and mental health, Olympus combined with the past various public welfare activities experience, direct hit the office and Internet users generally have sub health problems, facing the gastrointestinal diseases high-risk groups, imperceptible spread of public goods. August 2010, Olympus Care Program Flash in the domestic mainstream video website officially released.　　The theme is gastrointestinal health "early know", "beautiful stomach", "stomach health chapter", by telling a lively and humorous love story, set up the right gastrointestinal diseases "early detection, early diagnosis, early treatment" health philosophy. From "The award of the fish" to "the award of the fishing" Olympus innovative public interest in the past, trapped in the workplace of the contemporary white-collar workers, their own general lack of active health awareness, objectively also really lack of an efficient, convenient way to master the health situation. and Olympus Love plan Flash and its impact on the network of four comics, full use of network communication means, a change in the past health science program simple preaching, blunt, boring form. From the perspective of public welfare, opened up a new perspective. "Love the Gastrointestinal Health Network, the workplace is good ' stomach ' to" "care for the stomach every day, healthy life", with the help of cartoon characters Weimeili mouth preach love stomach slogan, got everyone's resonance, Olympus will be "three early" concept, gastrointestinal Health Network self-test, regular endoscopic examination,　　The elimination of endoscopic examination of fear and other love stomach initiatives, imperceptibly passed to the public. On the public good road, Olympus has taken one small step in its own innovation. The future, through the continuous superposition of public welfare effects, perhaps it is this small step, will lead the whole social public welfare undertakings to take a more significant step, benefiting millions of people.