Omnipotent Big Bear: Sohu News client broken billion, mobile internet Restart the Battle of the portal!

Sohu announced today that Sohu News client users broken billion, Sina also announced the palm of Sina renamed Sina News client, mobile Internet era portal in the end what is it? Seems to have the answer. The browser, which had previously been sent with great expectations, was clearly unable to undertake the task, and the WAP station was no longer the mainstream of mobile internet. Apps occupy the mobile internet has been a very obvious fact, and among the many apps, the news client, I am afraid will be the closest to the form of the portal.

Previously sent a blog post, was recommended to the Sohu home page, hung a day, about 100,000 of clicks. Later an article was pushed on the Sohu news, and suddenly received a few old colleagues old friends of the inquiries, told me, on the phone to see my article, ask me what I am doing, how. This is the first time I have felt the impact of mobile Internet on the traditional internet. Because, my friends are the traditional industry, they are not the Internet high viscosity users, I hang in the Sohu home article are not communicated to these people, and from the news client, to achieve this depth of delivery. It makes me sad, seems to have witnessed a change.

News clients include reading clients There are a lot of good apps, the installed capacity is also good. But in the traditional big portal of the strong cut, the common team appears to have some successor weakness. Because the door after all in the technical capital channels, especially in the content, has its own strong advantages, but also has a profound user base, so the end of the mobile phone portal, or news client.

At present, the news clients are not the same, such as the aggregation of content (from each media to catch hot content together), there are special news, there are news and aggregation. Aggregated content to Zaker most representative, and news class NetEase news client's comment also very has the characteristic, but Sohu news client, is the aggregation adds the news platform route, this is the Sohu client biggest characteristic. After the development, I am afraid will become a mobile phone on the media platform, this form is relatively fresh and consistent with the characteristics of mobile phone reading.

Mobile Internet Age Portal is not a news client to the content of the portal site to move down on it, must consider two things, one is aggregation, one is from the media. The significance of aggregation is that, in the information explosion today, we do not have to read all the articles, only to read the selection of each platform can be. And since the significance of the media is that people now have a lot of doubts about the media attitude, some from the media opinion leaders can often help users to do deeper thinking. This demand goes beyond the WEB2.0 ERA and begins to enter the App1.0 era. and Sohu News client, heard already also began to layout from the Media column, began to take the blog era to create the star route, this point of difference, may cause the big news client after the huge dividing line.

In the Web age, users have been accustomed to access to the portal news, the portal is also known as all-inclusive. And the mobile era, because of screen restrictions and information explosion reasons, show all content is impossible, but only to do the simplification of the portal will inevitably be incomplete, so the aggregation of reading as a representative of the media platform to gain the identity of the mobile phone users. But the platform media innate lack of content production capacity, its own strength can not be compared with large companies, so with the entry of large portals, mobile reading area of small products will become more and more tight, big companies or the last winners.

In this state, the competition of several portals varies according to their circumstances. Tencent's product capability is strong, but priority is given to micro-letters and electric dealers. Sina News has advantages, but the product capacity has been insufficient, and the focus is all on the micro-blog, it is difficult to force. NetEase is the news and cloud reading made two products, dispersed their own strength. This also let Sohu news client can concentrate resources, quickly occupy the advantage of installed capacity.

Also because of the limitations of the mobile phone screen, the traditional portal advertising revenue model will be greatly limited, so in the realization of commercial value, the news client also need to do some depth of excavation and planning. The good news, however, is that subscription subscriptions are made possible by the convenience of users on the mobile side and by the more widespread user-pay habits. This is one of the main reasons why media should pay attention to news clients now. Because you are a blogger or a micro-letter, it is extremely difficult to pay readers. And if the money to collect the enterprise, then the fairness of the article and content inevitably affected.

A well-known since the media has proposed a foreign "sponsorship writing" model, to the effect that corporate pay writers to write the industry, but does not limit the direction written by the author. This kind of situation looks very beautiful, carries out in our country but is not very reliable, will have the enterprise to pay to let you scold him? Would there be writers who scold customers while collecting money? This is really not in line with our country "take money, for people to eliminate disaster" fine tradition.

Large base of the news client, is the basis of paid content, this is like the electric business, there is flow, there is conversion rate, high and low. So, the contention of the news client is the competition of the mobile Internet portal, but the final result is the spring from the media author, but for the traditional media, there is another distribution channel, but it is more risk of being marginalized.