On 7 Aspects of content marketing in automobile leasing industry

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The amount of information that the Internet today produces is huge, every day there are countless new information content produced, but also countless content is submerged in the Internet, for the car rental industry is more so, the daily information about the car service is very much, but really can be transmitted to the target customers in front of very few, Today I will take you to see how the car rental industry to better conduct content marketing, to get rid of daily content claims but no target customers in the predicament.

First: The content is dominated by the story

Most of the car rental industry content marketing is almost uniform, what vehicle introduction, and then the various models of vehicle prices are finally attached to the company's contact way so, so dry content is difficult to really be transmitted by the user, even if the spread to the user is difficult to make users interested in, a good enterprise, The success of a certain year in the car rental business, there must be a lot of stories in the interior, at this time, as long as there is an effective strategy can organize a lot of vivid stories to carry out content marketing, such as a driver of a moving move, so-and-so activities in So-and-so employees did what caused what, what happened, Such story-type content is more appealing to customers, while in the story side of the claim of their own brand of their own enterprises is very helpful to the local car rental industry brand shaping.

Second: All kinds of platforms have official website

Car rental industry is now the mode of the network has begun to promote the overall, so the official website for a car rental business is very important, in addition to have their own independent website, Sina blog, Baidu blog, Tencent Weibo, Sina Weibo these big platform of the official website also want to register, at the same time for micro-blog as far as possible to apply for certification, Let the user look more professional, each content marketing, first posted in their own official website then the next day to sync to the major other platforms.

Third: Content marketing content claims

Most of the car rental industry's target customers are local citizens, so the best way to claim the means of nature is the local class of the site, such as local forum, local class of large community, local classification information platform, etc., when the content, you can in the major local forum on the priority issue, through repeated top stickers to allow users to see content, click on the content, Understand our business.

Part Four: Content marketing should be linked to search

The biggest search in China is Baidu, our car rental industry in the content of the marketing must not ignore Baidu, so SEO must do, in addition to the key words in the home page, each content should be written attentively to guide customers to let users get value, so that content marketing and search marketing together, Enterprises can continue to develop for a long time.

Part five: Content marketing should be socialized to share

A good content must be a lot of netizens recommend content, so in doing content marketing can not ignore the other point is social marketing, to guide users to share in the page, in the eye-catching position of the page put on the social sharing button, such as sharing to QQ space, to share to Sina Weibo, At the same time, Sina Weibo can be regularly held to send gifts activities, so that more local users know our car rental industry.

Sixth: Content marketing needs to adhere to

No successful business is up overnight, is through the repeated marketing, repeated promotion, so the most important content marketing is to do every day, through a large number of years of good content bombing so that the local area of our enterprise information coverage is more and more wide, through the persistence of the end will have a very good effect, Therefore, the car rental industry content marketing enterprises must be tolerant of loneliness.

Seventh: The evaluation of enterprise content marketing testing

On a regular basis on Weibo, blogs, local forum users reply to do a positive answer, any one industry will have customers are not satisfied with the car rental industry is a service-oriented industry more difficult to achieve all people are satisfied, when someone in the microblog comments on our services, enterprises can not avoid, but should be active solutions, Even if the customer comment is not good, we should also be positive response attitude, if do not do well, then to the customer publicly apologized, the enterprise sincere attitude will let more customers see in the eye, finally choose us.

Well, the above is the author of the car rental industry content Marketing 7 Understanding, I hope that the car rental industry you have helped, and finally this article by the Xian Car Rental network http://www.xianzuqiche.com/(xi ' an car rental company) Original share, Reprint please indicate our website text link, original is not easy, share own experience more difficult, hope you respect the copyright, respect the copyright friend will health!