On "alliances" between enterprises of enterprise

about the promotion of business ads recently overwhelming, the subway station can be seen everywhere the big cat billboards, excellent Amazon, Suning easy to buy, Jingdong Mall and other online, TV ads are not to be outdone, spend huge sums of money in CCTV, Jiangsu Satellite TV and other high ratings platform to publish information, the competition between the electric business Gome stationed when after the launch of a new round of "price war" promotion, which led to Gome, Suning easy to Buy to Jingdong "encirclement and suppression", but the Beijing-east performance of a bit low-key, and did not large-scale intervention in the price war, more than a year to be accused of high prices of the east to face this situation may be more helpless, 3C commodity east of the gross margin is very low , especially the big appliances, gross profit margin is only 5%-7%, and Gome, Suning's channel advantage can be pulled up to 20%, so huge gap, Beijing East not easy to fight home appliances commodity price war is not surprising; recently gome Beijing Branch general manager Bing joined Jing Dong as the vice president of Home appliance mining and marketing, Responsible for the purchase of small household electrical appliances, highlighting the Beijing-East strengthening channel control of the desire; Jingdong's old opponents when also in this moment to the Beijing-East launched the "Force Palace", in addition to guoqing constantly satire Jingdong capital chain tension, with the help of Gome, Suning to the Beijing-East encirclement and suppression, when also launched a new round of the Beijing-East price war, Now whether the old electric dealers or offline retailers will be the target of the competition to the Beijing-East, on the one hand, the position of Jingdong in the industry seriously threatened other competitors, on the other hand, the Beijing east in some areas of competitors still have the opportunity to compete.

The Gome Su Ning to Beijing east of the "Encirclement and suppression" information, Gome stationed when when, when to take QQ Mall book business, there are news that when the Cat Mall, the electric business between the "alliances" strategy surfaced, the company has developed a number of major trends, namely, platform, fine differentiation, Integration and Federation, fine differentiation, integration is very good understanding, product segmentation, market segmentation, such as the emergence of various types of professional e-commerce enterprises, wine, such as the United States Network, walking Show network, platform is one of the most important trends, and even will become the main direction of future development, its sales are expected to exceed the self-employed part This kind of platform is mainly operated with low cost and high profit, which can enrich the product line in large scale, such as the Beijing-east pop platform, Day Cat Mall, when the merchant platform, a shop platform, and so on, and the Development of the alliance has been relatively slow, mainly business concerns its own flow, goods, sales and other information by competitors to use or even clamp, Worry a lot, but with the competition between enterprises into the white-hot stage, "Holding group heating" to become an advantageous channel of competition between Enterprises, "gang", "alliances" strategy naturally become preferred, in the short term can not get the flow and product line of rapid growth, but also hope to achieve the background of integration, It is sensible for the competition to compete with the "field bogey horse racing" style, take it. When the cooperation with the United States, the overall jingdong in the 3C market position is very strong, but compared with the United States there is a big gap, when the book in the field of absolute advantage, the two joint can be in the book, Home appliances Two direction to Beijing and the east to achieve encirclement and suppression, the alienation of price war for a comprehensive price war, and when, gome unilateral losses are less than the loss of Jingdong, that is, the advantage of the partners to make up their own disadvantage, while the competition to be a strong blow, such a strategy is "stone", more advantages than disadvantages, So in the current situation of the electricity market, enterprises want to quickly check the competitors, cooperation is a very effective way, in the future more and more electric dealers will adopt such a strategy, "group-type" of the electric business circle is forming.