On behalf of members criticized CCTV Spring Festival gala implanted advertisement

China News agency, Beijing, March 3, the National People's Congress, Zhejiang University of Economics and Trade Management college Professor Chenghuifang today on the "Gala Public welfare" advice.　　She suggested that a group of people's representatives should be set up to monitor and review the content of the Spring Festival Gala, so as to prevent money trading in programme selection. It is reported that a "CCTV year of the Tiger Spring Festival Gala advertisement implantation List" recently on the network exposure, this is the "Spring Festival evening in need to give the lens of the form of advertising," a total of 9 items listed in the ads, including drinking water, makeup mirror, clothing, cameras, wine, the outside world is very concerned about the Liu Qian Magic, Zhao Benshan's sketch, Guo and Huat's sketches are all involved. "In the past, the ad ' interrupted ' the TV series. This year, the CCTV has innovation, the advertisement ' spots ' the Spring Festival party.　　"Because of the implanted ads, CCTV Spring Festival Gala 28 years of the" Gold brand "encounter a crisis of confidence. DPP, deputy chairman of the NPC, Hangzhou Municipal First People's Hospital, the director of Kidney medicine, Rosanna Wong proposed "on the Spring Festival evening placement advertising" proposal. He said: "Even the big stars do not appear in the entrance fee, Spring Festival Gala should be a public welfare party." Business is too strong today. "CPPCC members, CCTV" famous mouth "Cui has been on the Spring Festival Gala two times, he is still relentless criticism of the Spring Festival Gala. "The Spring Festival Gala advertisement implantation failed!" The people who do this business, the people who know the art, the advertisements that they put out make us all see it, which is very failure. Advertising implantation is the wrestling between artists and advertisers. All the advertising implants that make viewers feel too obvious are the weaknesses of the artist. "It is reported that according to CCTV official data show that 96.1% of users watch the Tiger Spring Festival Gala, 81.6% of them think the gala is good."　　Although CCTV will be published every year more than 80% of the Spring Festival evening audience ratings, but the results of the civil survey is different from year to years, Boo sound into one. CPPCC member Zhang Zhong said the biggest problem is the Spring Festival Gala do not know what they are doing: from the political perspective, to carry forward the spirit of the Times, from the cultural perspective, to melt the elegance and vulgar, traditional and modern, ideal and reality in one, the complex combination of factors so that the Spring Festival evening Bear heavy "cross", it is difficult to innovate freely.　　In addition, a large number of advertising implantation also makes the Spring Festival evening change flavor. Reporter in the interview found that CCTV Spring Festival as a national culture feast, popular literature and art form, has a special public, commonweal, folk characteristics, so also carrying too much public expectations.　　Under such circumstances, CCTV Spring Festival Gala as long as fully absorb the public opinion, its path is to be able to go wider. In this respect, Chenghuifang suggested that strengthen the supervision of the commercial operation of the Spring Festival evening program, limit the scale of the commercial advertisement of the Spring Festival Gala; for the selection and determination of the program, should seek the views of various parties, set up by the national representatives of the National People's team to monitor and review the content of the Spring Festival evening program, to In addition, to strengthen the content of the program review, choose the program of Beauty and goodness, choose the program that can inspire the National People's spirit and promote social harmony, and increase the programmes to encourage independent innovation.