On brand positioning in mobile internet era

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Recently had the honor to help Guangzhou a car rental loan service company to do the micro-credit marketing plan, the plan just involved in the mobile Internet era based on the micro-letter brand positioning of the exposition. Today, I will be part of the program on the micro-era brand positioning of dry goods to share, I hope to communicate with you to learn.

Through my understanding of the company. I found that the company's services did not do any brand positioning, and the market, compared to the general car rental companies, I did not find any differentiation, I believe that most companies have this problem, these are the mishap, but also the big taboo marketing. I hope that we can conduct market research as soon as possible, and then give their products and services to make a clear positioning, while avoiding the same industry with large companies in the positive competition.

Maybe you think your company is still small, has not grown to do brand time, you do not have so much money to hang hard wide, to shape the brand's visibility and reputation, if you are so understanding the brand, please immediately change your thinking, seriously look at the explanation below.

Brands in addition to the above said the popularity and reputation of two surface properties, in fact, the real meaning of the brand is a commitment. The technical term is: brand commitment, users use the brand's products or services, he enjoyed a brand positioning of the company's commitment to cash. Actually you do the brand just do two things.

The first one: to investigate the market, find their own advantages, and then give their own brand a difference and the appropriate positioning of the popular market.

Please do not find the largest market share to do positioning brand, where the competition is always the largest, before you have enough customer base, no matter how much money you have and manpower here you are very difficult to succeed.

Of course, if you find a blank blue sea market in the analysis of the market, please intervene immediately. On the contrary, if there is no blank market I suggest you look for a considerable market space, and their company's current status of which share to do brand positioning, can also be in the largest share to do fine differentiation, find the right company's current status of the brand positioning program.

Advice: Of course, any brand behind the need for a good user experience and quality assurance, this is your mobile Internet brand requirements. So no matter when the quality of service to achieve the ultimate, the user experience to achieve the ultimate, for each of the complaints should be seriously dealt with, in the micro-letter platform should be set up investigation and complaints column, through this relatively convenient, at the same time customers more acceptable way to obtain customer voice.

Second: Fulfill your brand commitment.

In the mobile Internet era to promote the channel and the speed of proliferation compared to traditional advertising media is much superior, I personally suggest that the service refinement, process quantification. Then the advertising costs appropriate compression, increase funds to do mobile internet marketing, micro-credit marketing and other new media marketing. Each customer will serve to the extreme, so that every customer becomes your free salesman, let them continue to do for you word-of-mouth publicity.

Below I give a few better internet brand positioning case:

1, Nancy The United States eyelash: One months do not drop

Compared with traditional false lashes, Nancy's brand promises one months. Brand positioning clear, reliable quality, brand awareness of the concept of communication is easy to understand.

2, Millet Mobile phone: for enthusiasts and born

Compared with ordinary mobile phones, the millet mobile phone has joined the development of mobile enthusiasts to participate in the differentiated services. Millet brand Commitment: Enthusiasts put forward the opinion, Millet analysis adopted. Brand positioning precision, the difference is extremely obvious, at the same time affordable, brand awareness of the concept of communication easy to understand.

So you also have to locate your service, and then give a short and understandable brand interpreter, your company name and brand name does not well explain and express the true meaning of your brand. In fact, brand interpretation can not only enjoy your service customers deepen brand memory, but also to help unfamiliar customers better understand your brand positioning of the deep meaning.

Finally, it is worth reminding that you will find that your brand will be easier for consumers to remember, and consumers who enjoy a service can call out your brand name.

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