On China's online short-term rental market from the Airbnb model

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the saying goes, a good business model is half the success. Airbnb is a travel-house-renting community, known by The Times as the "rental area of ebay," last night (24th) The SEC document showed Airbnb is raising $117 million in C-round financing and ready to go public.

Airbnb had 7.8 million dollars and 112 million dollars in the first two rounds of financing, and now the capital market is valuing Airbnb at $203 billion trillion. and short rental industry "one elder brother", the U.S. HomeAway, the market value of 3.2 billion U.S. dollars.

Airbnb's Chinese apprentice, who was in fact early in the Airbnb model, had a burst of growth, and before and after the May 2011 round of funding for B rounds, domestic consumer-to-consumer (Copytochina) entrepreneurs quickly replicated it in the Chinese market:

April 2011 Love Day Rental Online

September 2011 SouFun's Tour of the World short rental release

August 2011 Net's ant short rental online

December 2011 Passers-by Online

December 2011 Live My that on-line

February 2012 58 The same city launch day short rental

May 2012, rent this online line

August 2012 Pig Short Rental (58 partners) online

In addition, the domestic short rental Services Web site (class Airbnb) there are happy to rent (live which network), Cheng Road network China Day Rental network, free home, rent here, rented, the United States rental network, love tenants, search short rental nets, short rental fans (order network), Le Day rental. The 21st Century Economic report classified the idea from the Airbnb&homeaway Chinese daily short rental companies into four major categories:

One is like "Love day Rent" such entrepreneurial web site, and the second is dependent on business-related internet companies, such as search room "travel the world" and net "ants short rent" and so on, three is the traditional housing intermediary launched the Web site, such as the chain of the free friends of the family; four is like "passers-by" the same as their own intervention offline listings, rather than gathering landlords and tenants of the platform model.

Jiang Haotien, general manager of Northern Lights, said the short rental industry can be divided into three models:

The first is the platform of the model, that is, the site as a platform, owners and tenants are sellers buyer role, communication transactions, similar to Consumer-to-consumer; the second is to become another "extreme", the site to build their own access channels; The third is a pattern between the previous two, a balance between the platform and the self-built self, something to do, something to do.

Airbnb is seen as "renting the field of ebay", i.e. sellers are individuals, pure consumer-to-consumer, individuals to individuals. Airbnb's main profit model is to draw commission from landlord and tenant transactions, which is 10% of the turnover. Domestic short-term rental web site business model is also basically modeled Airbnb, of which ants short rent charge 10%, Love day rent 12%, travel the world 5%.

According to the "online short rent Market Research Report" published by the Analysys Network, the online short term online transaction size of China will reach 2.8874 billion RMB by 2014. While the market will continue to grow at a high rate, there are also many worries about the development of China's daily short rental industry.

1, the domestic complex integrity system is bound to let the swarming players headache, how to ensure that the transaction occurred in the platform and reasonable charge Commission maintenance line relationship is a big problem.

2, the early development of the industry market homogeneity of the competition is too intense. The landlord who is involved in the daily short rental market will publish as many listings as possible to get the limited users, while the short rental platform is not exclusive to the availability of the core sales resources (information), and finally may appear the platform rob the landlord situation.

3, Domestic Family resort hotel service level really let people dare not compliment, supporting in many places is also very imperfect, coupled with short rental is entirely a new thing, professional talent is lack.

4, in addition, the cultivation of consumption habits is a big problem. Family housing rental market consumption habits in the West for a long history, the market for family hotels more recognition. And our holiday too little rent too expensive market size is too small, the Chinese people's understanding of travel accommodation more stay in the temporary level.

5. Inlet closure. Wait until the industry development prospects more clear, Baidu, SouFun, where, Ctrip, Art Dragon, 58, fair and other information retrieval can be killed at any time, of which, the real estate portal SouFun and classified information site 58 with the city, net have completed the layout.