Since the fourth annual meeting of the webmaster in May 2009, many webmaster began to attach importance to local portal sites, that the local portal is the future of the Internet development trend. With the development of the Internet, it is the development trend to do the specialization, in order to break through the bottleneck of development. The prospects for local websites are encouraging, but it is not easy to be bigger and stronger.
Local portals have a very good momentum of development, but it is difficult to start early. Although the local site is only targeted at the local, relative to the scope of the national portal has been reduced a lot, but food and clothing to live, including cuisine, culture, entertainment, information, information, etc., if the coverage of all sectors of life, or will appear more cumbersome. For the initial stage of the personal site, development is still shouldering a heavy burden. A lot of life, if the local portal to the beginning of the development of all the projects must be inclusive, development will be difficult.
I recently saw several local portal sites, are in the development of the initial stage, there are some common characteristics. For example, Zhejiang Hotline zjrxz.com and Jiangxi Metropolitan Network www.7sou8.com, the similarities between the two sites is just beginning, belonging to the early development of the site, the site information classification cumbersome, broad fan, the website developed to the characteristics of the unclear profit model. This article from the local portal site is rich and professional perspective to talk about the development of local websites.
As the name suggests, local portals are local information, starting from local hotspots, serving local users. However, local information is also very cumbersome, food, second-hand housing, hot news, recruitment information. Many local portal site information Miscellaneous, classification is not clear, the coverage of information is very wide, the development of the Web site if the information is not a fall, it is difficult. Personal Webmaster's energy is limited, it is impossible to collect and organize all the information at the same time. Rather than let all kinds of information disorderly published online, it is better to first select one or two projects, do a good job.
Local portals require complete information, but it is not possible to all the online, the various categories of information needs to increase gradually. For example, to collect local hot news, the local hot spots are concentrated on the site, so that local users to see the news will think of your site. When the site's hot news development to a certain stage, with a certain number of users and users sticky time, and then start to improve the second content, and then do a good job. Although only a few pieces of content each time, can not meet all the requirements, but it is better than leaving users with a messy impression. Or you don't show it, you show up in the best posture. From less to more, from single to rich in order to develop the site.
We are all familiar with the 19 floor, is relatively perfect local site, the net is very rich, but each project has its own characteristics, can attract the corresponding users, this is the inevitable result of its development to the medium term. But for the initial stage of the local portal site is not so easy things. The 19 floor started early, when the Internet competition is not so fierce, and users are not so picky, so, the beginning of the development phase relatively smooth. Now the personal site, the same industry competition, user requirements generally higher, personal website development must change the way, in order to have a more smooth start stage.
Introduction: If you search the world's major search engines "under the Sand" "under the Sand Net" "under the Sand Real Estate" "The Sand Talent" contains "the sand" and so on a series of key words will discover, under the sand net all ranks the forefront. Up to now, the number of visits to the sand net more than 200,000, the daily IP volume of more than 50,000, is the first portal site in the Xiasha area.
Years of experience, they from the network to do the entity services, based on the sand, diversified development, to create a service station through the sand, in the Xiasha area, the establishment of their own business empire. What are the factors that make the local portals in their body is step-by-step from the dream into reality.
Site first impressions must have a sense of belonging
Hangzhou Economic and Technological Development Zone (Xiasha) after the establishment of a large number of enterprises settled in the rapid development of the economy, but the new land is not a formal media to guide public opinion. Development zone information is blocked, people communicate with each other is not timely, under the sand was once considered a forgotten industrial land.
The sand net is found this inconvenience, here ground roots. Originally by three Xiasha University students founded the "E Road Ya-ya Campus Network" developed, the main resale of some daily necessities. "E Road Ya-ya Campus Network," the successful opening, quickly spread among the students, so constantly accumulating popularity, every day there are many internet users to sell and other information to achieve the same city transaction effect.
March 18, 04, "E Road Ya-ya Campus Network" officially renamed under the Sand Net. Buy the information to open the channel alone, renamed "Under the Sand second-hand".
To the current position, Xiasha is still the largest second-hand trading platform in the Xiasha area, with more than hundreds of transactions per day, selling a wide range of sales, including train tickets, bicycles, computers, mobile phones, MP3, water heaters, televisions and so on.
In addition, under the sand by more than 150,000 of foreign entrepreneurs, in the bottom of the basic rely on rent to solve the housing problem, which naturally led to the hot phenomenon of sand rental. At this time, the real estate channel under the sand came into being, every day the rental sale information up to hundreds, almost accounted for the whole of the sand listing information more than 80%.
Xiasha These two hot information service points, so that users found a sense of belonging, but also suddenly led to the next sand net in the entire region's influence.
Xiasha is characterized by a large number of second-hand transactions, rental crowd, that you are in the regional characteristics of what is it? Take a minute to think about it, and then constantly improve the content of this column for local characteristics, you must really make your Internet users have a local identity on the site.