On Enterprise's "seeking the world" through news marketing

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April Fool's Day Google concocted a 30 billion acquisition of Baidu News, try a fool-type news marketing, this has to let us think of the two major search engine traffic behind the dispute, Google has borrowed out of China a trick to get-and-go marketing, the day of the creation of the word "illegal flowers", now want to borrow the April Fool marketing curve back to China, In the eyes of the internet-pushing bride, all this is a little futile.

It is certainly an unrealistic idea to return to Hong Kong to search for two systems. Think that Google once bought g.cn, caused the domain name frenzy, to now open g.cn, jump is already binding long cloth. The internet is really a small entertainment paradise, some people happy people worry. But today the Internet hands-pushing bride is not talking about these views, but on the news marketing some of the way to use a proper marketing model.

The characteristics of news marketing

1. Purpose: News In addition to enhance the brand image of enterprises can also achieve what? The 09 Internet pusher flourished and there was no recession, precisely because such a group of people use news to help companies to interact with potential customers. The purpose of the news marketing is two: One achieves the brand marketing, two negative news, clarifies the fact. Shopping malls such as battlefield, to prevent people's heart can not be, enterprises to use the news is nothing more than to establish its reputation in the eyes of consumers to the Idol-level transition.

2. The dissemination: The news Soft article everybody understands, why some people on the news reprint on tens of millions, some people on the news reprint very few, one of them is whether has the reproduction sex and the dissemination sex, the Portal website delivers is one kind of valuable enough entertaining can satisfy the people daily life or the job demand thing If the enterprise itself is passing only the soft Wen marketing, then only increase your marketing costs. Any enterprise spreads is a kind of valuable thing, this is why the sports brand rarely introduces his own products and most of them inherit a public good attitude.

3. Embedding: The 09 Spring Festival Gala is the first time we try to be implanted, but it's certainly a lot more comfortable than before. This more aroused the Netizen digs your advertisement implantation point, thus understands and transmits your brand, the embedded advertisement is the advertisement, does not need so obscure, if the implantation is too implicit, the other people all discover, the advertisement goal is not accurate. Embedded type to find the insertion point, battalion and sell at the same time do foot brand marketing.

4. Speculation: The news does not have the value of hype. The fact is true, Wang Lao Ji is the most will occasion a marketing, earthquake donations, have to admire Wanglaoji practice. Respect for his selfless and also will forgive its marketing, because it does use 100 million for the people to do things.

5 interactivity: Regardless of any one kind of marketing model, its final foothold, certainly is interacts with the consumer, whether is the speech interaction or the psychological interaction, in short is the enterprise product and the consumer psychology dialogue. The amount of news every day, I do not say that we all know, want to do not sink paste, you need to pay a certain price. This is in the process of brand building than all marketing models low-cost and professional one.

6 Timeliness: You can have no originality, you can have no marketing point, but you must be occasion. This point before the Lanxiang Technical School has done very well, the use of attacking Google to make a big fuss. Internet pushing hands the bride thought that all the hot events were one-time, one night leap red, extend, and then attributed to silence. It is difficult to imagine that hit's Jia will be mentioned now, this is an event hype is not defective flaws, because any one of the marketing model will not be long, the only long-term is continuous marketing, innovation, timely use of all the marketing tools.

7 Entertainment: In SNS there is a six-degree principle, in the micro-blog has reproduced a said, why a news will be reproduced reprinted transmission, most have a common, entertaining. This is an entertainment era, everyone has a bit of gossip, this is the necessities of life, if you do not know that some of the entertainment time may be dubbed "out", this is a spread point, entertaining. People are willing to spread the word of mouth for your product because you give it happiness or other life meaning.

Enterprises with the help of news marketing can be all day, but if the borrow is not accurate, can only aggravate the marketing burden of enterprises. Good news marketing should catch the facts, clever borrow, combination, the introduction of their own marketing points, can be embedded into the brand value of the enterprise, no matter what kind of brand to rise to news marketing, brand, it is in the heritage of a value, life value or life attitude, or public welfare value, etc. Its brand is far from staying in the brand's own performance, no matter the reputation of any one brand to upgrade the idol, are to pass help, sharing, love, public welfare, feelings and other columns of words.