On entertainment star to do VC

July 11, according to the relevant news we can see, through Luo thinking microblogging Li Bingbing, Huang Xiaoming, Ren Quan announced that they will get involved in venture capital, and named "Star VC." Entertainment stars involved in venture capital investment news, for a time entertainment, finance, science and technology are extremely concerned about this area.

According to the news released by Star VC, Li Bingbing, Huang Xiaoming and Ren Quan, apart from investing in enterprises, will also enter the enterprises as investors and participate in the development of enterprises, injecting more attractive personality into the brands. They also spend a lot of time in experiencing and evaluating products, endorsing product quality with personal personality. And in terms of publicity, they will also participate appropriately, but will not be spokespersons.

In order to dispel the world's unscrupulous venture capitalist, Star VC said Li Bingbing, Huang Xiaoming and Ren Quan were the first star shareholders of Huayi and later invested in the catering and entertainment industries. At the same time institutions also have professional lawyers, accountants and investment management team. In addition, the agency will operate in accordance with a professional venture capital fund.

From the front of the spokesman to change behind the scenes investors

The past refers to the relationship between celebrities and businesses, people think of the first is the "spokesperson." In recent years, the relationship between celebrities and businesses is changing. Yu Quan has announced involvement in the mobile Internet investment industry, and investment card game "Call of the Dragon", Hu Haiquan also personally involved in investing in smart watches TURMAN; Yao Ming has also invested in startups.

For celebrities, high popularity is the greatest wealth. Ultra-high popularity also brought a huge flow, the stars had previously achieved through the endorsement, commercial performances and other activities realized liquidity. At present, venture capital and venture capital have become increasingly popular. "Charging personality into shares" has also become a way for them to realize their liquidity and popularity.

However, VC circle "star play" is not derived from the real "star", but has worked successively in Microsoft, Google Kai-fu Lee. Kai-fu Lee in the IT industry has created a great reputation. For practitioners in the IT industry, Kai-fu Lee is undoubtedly the "superstar." Therefore, for some time, Kai-fu Lee's innovative workshop also welcomed by entrepreneurs. Star VC and Kai-fu Lee's "Innovation Workshop" similarities and differences.

However, some insiders said that getting a VC from a celebrity may not be able to succeed because in the personalized era, it is hard to get users and fans to pay attention simply because of their bright and clean faces, lack of excellent products and good business models, Ensure investment is effective. More difficult is that celebrities to establish a complete investment, management knowledge system, to be able to ensure the healthy functioning of investment funds.

Where are the advantages of celebrity VC?

However, Star VC is not Li Bingbing, Huang Xiaoming and Ren Quan first investment. After becoming the first batch of star shareholders of Huayi, they have successively cast catering and entertainment industries, such as "Shakespeare King" and "Hot No.1" hot pot restaurants. Huang Xiaoming invest more in this year's Internet company "Nebula."

In the "Star VC" program, the three celebrities clearly set "five do not vote." That is not the sun is not cast, the public is not cast, do not need to support the brand is not cast, the staff is not good to vote and not to vote in the film company. It is not difficult to see from the "five non-investment" setting that the projects invested by "Star VC" plan tend to be more popular and pay more attention to the operation and promotion of brands and the "fan economy" line.

Star biggest advantage into the VC industry comes from their strong public influence. They are more experienced in running brands and fans. As far as the "Star VC" project is concerned, Li Bingbing, Huang Xiaoming and Ren Quan are both well-known stars in the country and their fans will become the first followers of the investee companies. In contrast, traditional VC, their popularity is still stuck in the industry level, can not bring market influence for start-ups.

VC circles have said that at present, there are more domestic venture projects, but fewer good ones. For a good start-up project, the traditional VC industry there is competition. While celebrity VCs have a bigger entrance than traditional VCs, celebrity VCs have a better chance of getting investment opportunities at a larger level and more at startups. (Finish)