On evaluation strategy of content marketing effect

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Content strategy can effectively enhance people's awareness of the brand, turn people into potential customers and reliable brand advocates, but also conducive to the overall transmission of brand claims. With the popularization of content marketing, the evaluation of content marketing is facing new challenges, the following small compiled some about how to measure and evaluate the content marketing strategy, hoping to give you some new inspiration.

1. Brand Awareness (brand, product and service exposure in front of consumers)

How do you assess your success in brand awareness?

1 higher ranking in search engine results page

Search engine rankings based on content dependencies

-time spent on the site per user time

-Number of related original content

-The intensity of discussion in social media

-300+ index page with traffic up 236%

-400-1000 Site Index page, receiving 600% customer lead information

2 A steady increase in the number of "first visit visitors"

3 social indicators, such as "like", the number of fans, the number of topics and so on

Why is brand awareness so important?

1 93% of the online experience began in search engines, high-quality content can add the number of keywords, improve the site rankings;

2) 75% of searchers do not turn to the second page of the search results;

3 68% will read product reviews on social networking sites and combine your brand with the # Hot Topic #.

Social media is a good content publisher: 15,100,000 of online consumers say they do some research in social media before deciding to buy.

The result of increased brand awareness: Web traffic, increased social media, search engine rankings

How to promote brand awareness? Content strategies have these: blog posts, news articles, newsletters, social media content

2. Consumer needs considerations (motivating potential customers to participate in interactions: such as downloading reading, commenting, sharing, etc.)

Criteria for assessing the success of consumer needs considerations:

1 page Total View increase

2) Increased access time

3 Bounce Rate down

4 social indicators (such as reading volume, content sharing, positive evaluation/interaction)

Why is consumer demand considered so important?

1 61% of consumers think that a company that can provide customised content will feel better about it;

2 65% of the brand social media users understand their products and services.

The results of consumer demand considerations: Smarter decisions, clearer comparisons, lower bounce rates, more social referrals.

Focus on consumer demand content strategies there are: different categories of web content, "long tail" blog posts and news articles, newsletters, FAQs, white Papers

3. Customer conversion rate (customers make a purchase move, or seriously fill out a form to contact)

To assess the success of customer conversion rates, you need to:

1 to see whether the increase in sales conversion rate

2 Tracking what content helps transform the implementation

3 Social Indicators-tracking referrals on social media

4 Comparison of user and non-user behavior habits

Why does content effectively drive customer conversion rates?

Search engine support custom products/Services

1 more than 39% of customers from the search;

2) 77% of the business enterprise customers through Facebook;

3 41% of business-to-business companies get customers through Facebook.