on how to write the content of search engine

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Do SEO site optimization, inseparable from the rich content of the site, and now the search engine more and more attention to the content of the site, this is a trend, but the role of the chain in the search engine ranking factors, is slowly decreasing, the site returned to users, return to content this is the long-term development of the way, then we write the content of the site, What problems should be paid attention to?

1, writing easy to read text (users and search engines can understand)

Site content is for the users of the site service, do not write some difficult to understand the article to the user to see, users can not understand, then the search engine is also difficult to understand, in the composition of the site content, pay attention to avoid the following points:

1 Write sloppy articles that contain a lot of spelling mistakes or grammatical errors, in the search engine database, different words represent different meanings, we want to appear typos, which not only affect the user experience, but also misleading search engines, after writing an article, it is best to check all once, and so there is no wrong word, The error syntax is resubmitted later.

2 Avoid inserting important text into the picture

We should not insert some of the more important text into the picture, we know that the content of the image search engine in the current technology, or can not be very good to crawl, it also can not see the text inside the picture, important text we must not insert into the picture, and text inserted into the picture, When users feel that your content is good, it can not be copied, pasted to help you to spread.

2, the content of the article should be tightly around the theme of the Web page to unfold, the structure should be clear

When composing the content of the website, should revolve around the website topic to write, enhances the correlation, the irrelevant content does not appear in the page, moreover easily interferes with the search engine to the content topic judgment, even sometimes the search engine will crawl content inside the advertisement content to do as your page theme, This is often because your irrelevant content is too much. The structure of the article should be clear, or level sense, you can use H1-H6 to structure the content of the article, so clear structure not only users like, search engines are easier to determine the content of the primary and secondary points

3, the content of the article to use the relevant language

We want to organize the page content from the user's search habits more, try to think about how users will search, how the target user will describe some questions, what words to use, and try to add the user language to the page, so that the distance between the user and the article can be narrowed, for example, the words used by industry novice and veteran may be different. We must hold it well.

4, to provide some other sites do not have content or services

We can write some original articles in the industry, to provide some other sites do not have something to the user, for example, we can launch a research report, the process, complete write down, do a research report, this is absolutely original, and the opportunity to be reproduced will be larger, can increase our external chain

5, create some unique and fresh content

We have to grasp the industry engaged in, a newer information, preferably in the first time to write, to maintain the freshness of their website content, not a news passed, you go to report, such timeliness is very poor.

6, priority for your users to provide content

Instead of a search engine-you should design your site based on the needs of your users while ensuring that search engines can generate positive results for your site. Note to avoid:

1 for search engines to insert a large number of meaningless keywords, this will only make users feel disgusted.

2 allow some text to be provided only to search engine view, but the user is hidden. The above content by the Guangzhou recruitment network www.nfrencai.com in Admin5, reprint please keep the URL, thank you!