On four problems worth paying attention to in the construction of enterprise site

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Baidu search engine to do to do the optimization of the peer, I think most of the contact to the site are corporate sites. At present, many enterprises have not established the awareness of online marketing, but many enterprises do not want to lose at the starting line, for enterprises to pay-click or too burning money, so many companies will choose to do SEO. Generally think that the enterprise site optimization is relatively simple, you only need to the enterprise's several key keywords optimization up on it. I think otherwise, the enterprise site needs to pay attention to more details, especially in the station details. Then the author will simply share a few of the issues we need to pay attention to when building the site.

One: Site Flash misuse

I have observed a lot of corporate sites, corporate sites there is a common phenomenon, that is, there are many excessive use of flash. The reason is simple, many companies want to attract visitors, and then blindly pursuit of beauty, corporate site Many in the construction site just think of how to better display their products, and ignore the misuse of flash this problem, in addition to the possible site of the people do not pay attention to the site's SEO, Just blindly in order to achieve the business owner's aesthetic needs. This will cause flash abuse in the corporate site. As shown in the following figure. The problem shown in the following figure

A large optimization error has been made in the image above, using Flash as a navigation bar. The optimization of the people are aware of the importance of navigation, navigation is to transfer weight, guide search engine crawling key areas. Placing flash here will cause the site to be optimized for trouble. Encounter such a site, the author thinks should and enterprise communication, let them change div navigation as far as possible.

Second: Misuse of table

The author found that there are many corporate sites also have the problem of misuse table. First, why do these sites like to use table instead of div? First: Table in the editing time is relatively simple, you can directly in the DW inside can be directly simple editing. Second, have done the site should be clear, table browser compatibility will be better than Div, some people in order to save the time to debug directly use table. The author casually find a corporate site, we look at its code, as shown in the following figure:

In the above figure we can find that the basic table is used, and for optimization, the use of table will be unfriendly to search engines, not conducive to the crawling of search engines, and the use of table will also reduce the load speed of the site.

Third, the picture is optimized

Enterprise site is intended to be used to show the enterprise and enterprise products, for this enterprise site needs a large number of pictures, so many pictures we will carry out a certain optimization. First of all, the image of the ALT attribute editing is essential to work, the author found that many enterprise sites will ignore this step, if it is possible to give each product picture below with text description. The second is to optimize the format of the picture, the author believes that if the definition of the picture is not high, it is best to use the image of PNG, to maximize the load speed of the site.

Four: URL address is standard

For the URL address is standard, I believe that many optimization personnel are very clear, this mainly contains two aspects.

1, within the chain of the URL address is not uniform, for example: in the Product catalog page using www.xxx.com link to the home page, and in our product pages but use xxx.com link to the home, this will make our site weight scattered situation, the same search engine is also unfriendly.

2, the URL address path problem, I think the path is best to use absolute address, and do not use relative address.

3, the URL is too long, many corporate sites will appear long URL address problem, too long URL address for search engines and users are not friendly, we need to make appropriate reduction.

To succeed in the operation of a successful enterprise site, said simple is not easy, said difficult is not difficult, as long as we can adhere to deal with these small details on the issue, I think a successful optimization is not a difficult thing. I hope this article is helpful to everyone. This article is original by SKF bearing http://www.dlzyb.com/, reprint please keep the source.