On how to optimize a successful website

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Do a new station, how to optimize the promotion is the most annoying webmaster. How to optimize to make the site more by the search engine's favor? Below to share with you some of my personal experience to do the site summary:

First, the content of the website is the key. If portions of your site's key pages have been optimized, the search engine will add indexes to your pages. An optimized and successful Web page usually contains 150-200 words including some strategic keywords. This is the ideal content that can be placed in front of the page. In addition, if you want to turn online visitors into potential customers, you must provide them with useful or relevant content. Strong content is the key to compelling. Spend more time searching and creating content rather than looking for simple alternatives. Make sure that every compelling page copy of your site is based on your chosen strategic keywords. Promotional or "portal" pages are pretty good, but unless you have a nice look and really practical value, customers won't buy it for long.

Second, make a long-term plan for the website structure. Most people are just starting to create a site, focus all the time and effort to design the site, after this step, and then focus on the site optimization. But often the final result is to create a very beautiful, complex design, but there is no clear navigation and friendliness of the search content. Your online visitors will feel particularly frustrated. Design to be as simple as possible, avoid redundant pages, tables and Flash animations. Search engines only read articles, do not appreciate fancy design, if the Web connection is too slow, online visitors will give up and go to other sites. In addition, search engine spiders are not used to fill out forms or search your site, so it is critical to design navigation through HTML links for your site. Site map can help search engine spiders crawl Web pages, but the site map of each page can not be more than 30 links.

Third, pay attention to the use of keywords. When you create a keyword list, use it effectively and reasonably. It is critical to have content that is relevant to strategic keywords in the optimized pages. But don't forget to include your keywords in the url,title tags, META tags, HTML headings and alt tags. Optimizing the ideal keyword content should be placed in front of the page. No matter what you do, make sure your article is visible and there is no hidden information, otherwise you may be banned by search engines mistaken for spam sites.

Finally, when you re searching for keywords, consider the following factors: how popular they are each day compared to other words, and how many websites compete for the same keyword. The more keywords you choose, the more people you search for, and the less competition you have, the greater your chances of success. This is also known as the kei-keyword utility sign. With the most relevant and current menu keywords, you need to continue searching. Now, let's compare the popularity and competition.

In the popular term, the concept of keywords is never searched. The popularity of a keyword or Word can be seen on a daily or monthly basis. Unfortunately, for the past few years, most Internet companies have stopped providing free search data. For a few examples like the following, most of them are available for free search: Metaspy, Clixshare, Google Keyword Tool, Overture Keyword, Selector Tool, and so on.

Five, regularly update the content and keywords, website optimization is not over! You need to constantly update the site content and the most effective keywords to ensure that the search engine spiders will return for more indexes, and visitors will return to your site because of interesting content.

Avoid advertising in new stations. If not too appropriate, try to avoid too much advertising. Search engine Read the homepage frame link has considerable difficulty, so you need to provide them with a simple frame structure approach to your index page, previously made a small station, due to premature investment advertising and other reasons, a long time to be included in Baidu.

Above is the individual to optimize the new website some summary, hope to be able to bring help to the webmaster, this article source (www.jz286.com) if has the different opinion friend, welcome at any time points out the exchange.