On how to avoid "preconceptions" in promotion

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Each person will be ignorant of the extent of existence, and will be expressed in different forms. SEO as a relatively fresh industry, although in China has a few years of time, but in the current Chinese scope for it has a deep understanding of the minority.

I am working in a website construction company and have been working here for a long time. In fact, in this period of time can be found, the customer for the site construction of this aspect of the understanding is also gradually deepened. First of all, from the website construction, website Construction is now a big trend, I personally with a lot of customers to communicate, customers generally think that the establishment of a company's website, from the previous simple 1786.html "> print media to promote their own to now through the network to promote their own to a much faster , and the results are much more effective.

And now, many customers are aware of the completion of the site construction, but also need to invest a certain degree of promotion, such a site can really achieve the construction + promotion effect.

But in this process, I found that a lot of people to promote this piece is not very understanding, or after a smattering of knowledge, often produce with the actual very big misunderstanding. These misunderstandings usually appear as follows:

Performance One: My site has been nearly built, and has been opened, how to search engine can not find?

Believe this situation many people will encounter, in fact, as SEO we are very clear what is the reason, because the search engine has a site to capture the mechanism. For this mechanism, it has a certain periodicity and certain conditions. And the site will be search engine crawling with the site of the program, server and many other related.

Second, now the search engine has repeatedly to crawl mechanism of the algorithm to adjust, most of the site if different from the specific submission portal to the site to submit, as before can be crawled to the site, the number of I can not answer.

Performance Two: The website has done, puts the rank all to me to go up!

This performance can be regarded as one of the best wishes of the client. But in reality, many different keyword ranking practices and industry difficulties are not the same, some regional ranking promotion will be easy to sit up. But many of the rankings because of their competitiveness, and the high degree of attention, so the ranking is a certain degree of difficulty.

To do all of the rankings, according to my experience, is rarely able to do completely all up, because the time and energy, and so on, usually in terms of the percentage of keywords to calculate. For example, "Zhuhai website construction, Zhuhai website promotion, Zhuhai website production, website construction", according to these several key words, these website keyword heat all belong to relatively high. Usually these four website keywords have to do the promotion to calculate, has four keywords to do up even if is completes three month the promotion goal, the remaining must in later time completes successively.

Performance three: How to do the promotion of xxx than the website construction is more expensive?

Generally speaking, the cost of doing the promotion is generally higher than the website construction.

For website Construction, the website construction mainly divides into the design and the procedure these two aspects, according to the normal situation, the website construction process must invest the time and the manpower cost is relatively lower, from the overall view, the website construction cost will be compared to the promotion cost to be lower, the relative cost will also be lower.

On the contrary, the promotion of the general time for a year, and some SEO company is to promote the time is not counted in the maintenance time, that is to say, promotion time plus maintenance time is at least three months a year.

In this more than a year of time, the site basically every day to put human cost to the site maintenance, and hit the keyword promotion difficult, but also need to increase a certain cost. Combined, the cost of promotion will be higher than the cost of website construction.

Performance four: Promotion is not to do XXX? Why didn't you see a little effect?

I believe many seoer do not like to meet such customers, because the customer promotion of the master is only very one-sided. Often because of this one-sided let customers form their own things, it is easy to think that the promotion is actually doing these. Customers often will be based on their own ideas to ask the extension staff to do these things, such a situation often many customers will make a lot of requests to the extension staff, more times these requirements are unreasonable.

At the same time the promotion will be affected by third-party factors, resulting in the effect of the promotion did not achieve the desired effect.

This is the time to properly interpret the customer as a promotional officer. But to explain the same time can not simply stand on the promotion staff's point of view, more to combine the real examples to give customers the best explanation, I believe customers will understand.

Performance Five: This promotion time after, ranking will always be in this position?

This performance should be considered in the customer's perspective. A lot of customers with this kind of performance want to be once and for all, but as the line of wife, the effect can be extended to a certain extent, but the ranking of words affected by external factors, in addition to some luck and the enterprise itself in all aspects of the comprehensive factors, the site's ranking is basically not always unchanged.

If someone in front of the customer Pat chest guarantee, that can only advise customers to leave a mind.

Article from: Zhuhai website Construction (http://www.zhongdait.net), if there are comments or suggestions, contact qq:1161750634 to advise.