On how to avoid "Search engine optimization Trap"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Are you still in order to optimize the site and to deliberately publish outside the chain? Are you still buying sprocket software groups to build websites and blogs to please search engines? Do you really know search engine optimization? Do you know the nature of search engines? Did you look up at the same time you were pulling your head? As a search engine optimization in the three-year webmaster I want to my several years of experience and experience to write for everyone to use for reference, I hope to give novice webmaster to bring some enlightenment and help, but also hope that the old birds do not hesitate to criticize.

First of all, I would like to talk about the nature of search engine optimization, personally think that the essence of search engine optimization is "in the real promotion of user experience or solve the problem of users at the same time naturally leave a link", please note that my word "real" is really real in helping real users solve real problems, "incidentally nature" Refers to the way very natural left outside the chain, leaving the address of the chain is not far-fetched not deliberately.

Then, the search engine ranking mechanism, in general, should be the user experience higher and the value of the user's information convenient to present in the eyes of the user.

How does a search engine rate the value of a Web page?

At present, the most widely recognized influence should be the outside chain, that is, those who have the real recommendation value of the outbound links.

What are the most so-called seoer jobs at the moment? The main thing is to post external links and leave links wherever possible, but that itself has fallen into the trap of search engine optimization. Examples of this work are "enthusiasm most appropriate", at this time the search engine is like a person outside the field, from the surface to see this mu wheat seedling is indeed higher than the other, but this is to do the work of good looks, but ignored the wheat is used to the results of the harvest, and eventually the death of the field drought.

Here I do not rule out some of the so-called technical cow people use some "smart" approach to circumvent the search engine mechanism, indeed also get a good ranking performance, but this kind of cultivation of the site are early born early death, so want to do station webmaster must maintain a healthy and steadfast mentality, do not have the idea of rash, Do not blindly to please search engine and deliberately to do outbound links, to hold a principle of "All things stand in the user's point of view."

Secondly, with the above understanding, how should we do outbound links and optimization?

If one day you do the external links to effectively solve the user's problem and the link left to enhance the user's access costs, thereby enhancing the user experience then your optimization is in line with the user, the user's behavior will conform to the search engine algorithm, unless the search engine is not for the user service.

Specific to the method personally, I can give you the following methods for reference:

First, we can find some more well-known questions and answers platform or forum community to collect, look for the user to ask questions, so as to find demand. For example: "If someone questions a question about a two-time equation on an educational platform," then you should be able to help the user with content or links at the end of the day by leaving a solution to the problem, and a collection of commonly used formulas. Of course, this is just one example that I have enumerated. At the same time keep in mind that the choice of questions and answer as much as possible with the site theme, if your site is a music site and you go to the education platform to publish the chain so the effect is greatly compromised.

Second, the major well-known encyclopedia platform's external chain effect and weight are very amazing, the current mainstream encyclopedia platform has Baidu Encyclopedia, Sogou Encyclopedia and Interactive Encyclopedia, but it is easier to do outside the chain should be considered Sogou encyclopedia, Sogou Encyclopedia passed is also audited, difficult degree is also very large, but once through the chain weight is also very large, You can choose according to your actual ability.

Third, learn to write high-quality articles to the authoritative website release. If your site is a composition site, then you can original some high-quality composition to the relevant platform to contribute, so that the general editor will leave you the link, once the release of success will form a large number of reprint, this is the strength of the soft power of the reasons, the nature of the search engine algorithm, and do not violate the user experience, Being reproduced is essentially a endorsement of the quality of the content.

Finally, please keep a heart of perseverance and firmness.

Do the site like planting crops can not enthusiasm also can not be indifferent, we do search engine optimization work at the same time should tell themselves deep inside, why I am stronger than others, because I work harder than others. Search engine in the site is also the assessment of the webmaster itself, so to run this marathon eventually harvested fruitful fruit you need a firm endurance of the heart.

This article by: Special snacks to join the net: http://www.4442.cn original share, reprint please keep this link.