on how to carry out micro-blogging activities of micro-blog marketing

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Microblogging marketing as a new network marketing has become a battleground enterprise marketing, in Baidu input "microblogging marketing" four words can find relevant results of about 8,020,000, visible, micro-bo marketing Battle of the curtain has been opened. On the theory of microblogging marketing I will not repeat, simply talk about how the enterprise in micro-blog marketing How to carry out micro-blogging activities.

1. Purpose of the activity

Generally speaking, enterprises to carry out micro-blogging activities are mainly based on the following three aspects of the purpose: first, increase the number of fans; second, brand promotion; third, product promotion to promote consumption. So companies need to be clear about what they want to achieve so there are targeted to carry out micro-blogging activities.

2. Form of activity

At present, the four micro-BO platform in China has a wide range of micro-blogging activities, in terms of enterprises, the type of micro-blog activities are mainly two types, one is the award-free cooperation activities, such as voting, and the second is the award-winning cooperation activities, such as the award-winning, the Of course, the award-winning cooperation activities are the most commonly used business microblogging marketing is also the best form of activity.