On how to diagnose a website

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Do SEO people, received a new website, the first step is sure to first diagnose a website, then, in order to address the problems existing in the site analysis, and then formulate the relevant optimization program. Optimization. So, diagnosing a website is a key process. So how do we diagnose the site:

First of all, we want to open his source code, look at his code has JS and CSS style, whether packaged. Because if JS and CSS is not packaged well, then the source code will look very messy, so that the search engine spider people, a see so messy things, it will feel that this site, nothing practical useful things. Generally this method is implemented by calling.

In fact, look at his title, description and keywords are reasonable, whether to apply to the long tail of the keyword, has not taken into account the relevant search. Whether it exceeds the length. Now, some corporate web site titles, some just hang up the name of a company, and every page is the same.

Then, the structure of the page is reasonable. There is no product navigation. It's not good for spiders to crawl. How to be helpful spider crawl crawl, the best is each product, after each article, have a similar, "previous", "next" such link. So the spider can crawl to the next page through this link. Alt tag for the picture, plus some comments. Also check each column, the title of each page, description and keywords are unique. The website has a set of "breadcrumbs" navigation. What is called breadcrumbs navigation, such as to this: home-computer-computer secondary examination; This is the breadcrumbs. Such benefits have two, first, aggravated the homepage and the computer column weight. Because this page points to the homepage, and points to the computer this section page. Second, users know where they are in the Web site, spiders are also the same, spiders are only a special viewer. When he came in, he knew how he could go back.

Then, is to analyze his chain, of course, if it is a new station, it does not exist. Some sites, our optimization of his, in fact, did not do well, but he is better than the optimization of the site ranked before, for what, there are two aspects, the first: the layout of the keyword, that is, the top and the bottom of the last section to appear. Other places naturally appear. The second is the chain. Outside the chain also played a key role, so, analysis of the site, don't forget to analyze his outside the chain Oh.

The final analysis of his label, the label is also the right to heavy, and this is the same as our newspaper headlines, the big print (that is, the label of the H1) marked, showing his different from the audience. Other titles can be labeled with a smaller font (H2 label) than the larger font. It also makes him different. But there is no H1 so conspicuous. Here, some people may ask, how can not use two H1. In a single sentence (a mountain can not tolerate two tigers) and, who have you seen, in the newspaper two headlines? The label has the right weight, but don't suck it. Some sites, a go in, see the font, or bold, to Gaga black, a look is obvious optimization. This, from the SE perspective, is a bit of a benefit, but it's bad if you think about it from the user experience. We want to do, in line with the user experience situation, advocating appropriate optimization, the best, so that others do not see, you have done optimization, this is the ideal state.

Author information: Zhuang bin, China SEO Forum The first phase of talent training program Trainees (http://www.web520.com) Guangzhou seo Zhuang bin's blog (www.seoba.org) webmaster, new SEO has asked to answer group: 86887630 Welcome to join.