On how to do the network marketing well

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Now many enterprises network marketing or stay in the surface of the promotion work, some sites have not planned to do well, began to promote, and some have been doing bidding, but constantly in the burning of money, the effect is small, and some even very confused, do not know how to do network promotion.

Sun Tzu: The military is not moving, the fodder first. And do network marketing, promotion not move, thinking first, would rather spend one months of time to find ideas, do not blindly do one months of promotion, do network marketing is a systematic project, so be sure to have network Marketing system knowledge, experience of people to lead, network marketing in all aspects of work, must be carefully planned before, Research, data analysis, summary, make feasible Network marketing plan, then execute, continuous Practice test, and carry out the effect evaluation, constantly adjust to find out one of the most effective marketing methods and achieve the ultimate, so that you can do well.

What is the difference between network marketing and network promotion? The former contains the latter, the former is more curve marketing, perhaps you have to have a series of preparation, overall consideration, planning, layout, you began to do. Including site planning, copywriting planning, network promotion, network sales, and the latter is straight line marketing, many may be the surface can be done, not too careful planning. For example, SEO, search engine marketing SEM, there are some other paid ads. Li Ka-shing said, take potential, Ming Dao, excellent surgery, do not know whether you can understand, the network to promote more is the study of "surgery" problem, "surgery" is the method, skills, and network marketing is more research "road" problem, "Tao" is the Law, truth. For example, what platform do you want to do marketing, first study its rules of the game.

OK, now into the theme, the front is crap, ha.

Demand

First, you need to know who your clients are and the basic attributes including age, sex, occupation, income and behavior, and then you need to know where your customers are. For example in Baidu, QQ Group, micro-letter group, Forum, micro-blog Search related keywords to find, some customers may have regional, such as if your customer is in Guangzhou , then you do not promote in the country, but targeted to Guangzhou's potential customers to promote.

Through a phased observation and analysis of Baidu statistics and other related webmaster tools, as well as the usual customer data collection and collation of information to obtain the above information.

But the most effective and quickest way is search demand, you can in Baidu Index, Baidu, keyword tool and so on to search your keyword, the following figure:

And then get into these groups to understand what they're looking for, what they want to see, what information they need, what resources they need, and how to analyze their needs in depth.

Positioning

Positioning is transferred from the West, what is called positioning? is where you are in the customer's heart. 21st century ago, you can not locate, when the product is not a lot, in short supply, the product is basically not worry about selling, the business is more extensive. However, since entering the 21st century, many enterprises may not be able to position themselves well, can not find a clear market direction, often close to the brink of collapse. Some people may say, positioning and network marketing also have a relationship? That means you're still a rookie. Positioning of the main brand positioning, product positioning, price positioning. In the future, the network marketing work should be around positioning to do, otherwise you attract customers may be from the "all over the", but the real potential customers are not much.

Clear Purpose

You want to be clear about the purpose of your marketing, is to sell orders, improve visibility or brand promotion, more specific is to register the amount, flow, or order volume, different purposes, marketing strategies and channels are different, to avoid blindness.

Competitor Analysis

Do competitor analysis before you do anything you have to analyze the number of competitors in the industry, which are mainly to do larger or brand of what, see how they do, including their background, products, prices, websites, marketing channels and personnel analysis and other information, to understand their background, To know the history of their development, to understand their products, just know that our products have no advantage, understand their price, just know our price is probably positioned in what interval, understand their website, just know whether they pay attention to the Internet, understand their marketing channels, just know how they are marketing, understand their personnel, Know that they have no development potential, because a business talent competition is the most important development factor.

After analyzing a good competitor, you will have to overturn the "road" that you have traveled before, to improve it or to make a new path. Or you follow someone else's butt, and you'll die in a bad way.

To seek the soldiers

Next, enterprises can be based on their own different stages of development or marketing strategies to do the Internet, if you just do the general promotion, do not make it so complicated, then you can only do network promotion, if you want to really the Internet as their own "marketing battlefield", then you have to do a good job in network marketing

1. Website construction

Start to do network marketing, the first must be a good site, if your site has already, then you have to think about what needs to modify the place, or even directly to the entire Web site revision. Can be from marketing purposes, SEO optimization, customer experience and other perspectives to consider, you have to make clear that your site is the enterprise station, or marketing-oriented website; SEO keywords layout, diagnosis, the most concerned about the customer's problem on the site most obvious place, your contact must be placed in the eye-catching place, a glance can be found.

2, Planning

According to the needs of customers to plan the production of the corresponding copy, in particular, the customer most concerned about the issue of every detail is presented, I think it is important how you let customers trust you and attracted by you and buy reasons, and the copy of the carrier is nothing but text, pictures, sound and video, and must be high-quality, valuable, Do not blindly advertising, Zheng Junya teacher said, the world does not have spam ads, the spread of more people, spam ads. Then how to let the customer know you, what channel do you want to marketing, if you want to do brand awareness, you can do news marketing, Baidu know, if you want to do sales orders, you can do Taobao, Baidu bidding, SEO, micro-bo marketing, micro-credit marketing, or both do, Figure out where your source of traffic is, and then storm that direction, take this segment of the industry first, your opponents will be far behind you throw.

Division of labor and implementation

Who is planning and who is doing copywriting, who is to do the promotion, who is doing customer consultation and so on, and should be divided into a good division, but also to the time period, phased, but generally at first you have to pass the test to prove your plan is correct, timely adjustment, continuous improvement, and some enterprises will say, Why do I have so many people and time to do it? You can ask more people to do, or outsource to do, if you do not want to, OK, you wait for the door, there is a house.

Effect Assessment

Using some of the tools of Baidu statistics, according to the different time period you want to statistical research and analysis of your input and output ratio is how much, how much sales, profit, how much, how much, how many, IP, how many, the number of new customers, how many old customers have a series of data, Provide data support and policy tuning for your online marketing efforts.

Front End and back end

Front end is you in front of the promotion work is in place, the back end is customer service consulting and services, as customer service, must be professional, service attitude is better, there is no perfect words. Customer purchase, sales just started, we want to continue to care for customers, regular send blessings and small gifts, to earn a part of the profits to give customers to do some promotional activities. More long-term is to do a good job of customer database collection and collation analysis, accumulated to a certain stage, analysis of its laws, needs, to find more opportunities.

Finally you have to do a good job in the corporate network of public relations, monitoring the Internet has no adverse information on the company, immediately deal with, so as not to cause adverse effects, because a small voice can be unlimited in the Internet amplification, can not be belittled.

Network Marketing to achieve a certain stage, you have to do process, automation and humanization, otherwise, you will do very tired. Thinking the way out, your network marketing How to do in the future, the key is your thinking.

"Wen/Liang inspired original, micro-letter personal number: Lqiran Sina Weibo @ Liang Xin reprinted from: Http://www.liangqiran.com/?post=23"