on how to do well social network marketing

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Social Network marketing is simple to say is through a strong network community, such as happy, net, Sina Weibo, such as SNS community to do promotion, marketing, public relations as one integrated marketing means. The core idea of network marketing is "Win-get", as the marketing person we want to create value for the audience, only understand the audience, understand the audience, in order to maximize the value of the audience, in this society, everyone knows to get a part of the loss of part, I think the audience lost that part of our marketing people get.

Social marketing focuses more on human communication than on people's conversations with companies, in a little bit, I said, "win." In this paragraph I want to say is the essence of network marketing, is love, care, dedication, sharing, encouragement, marketing people must return to the sincere concern of human nature, only to understand these can better social marketing.

February 16, 12 I came to Beijing for the second time, this time. I am in Soho modern city a company scale 10 person education organization work, our company is doing study abroad service, the boss gives me the position is the network promotion, but my direct manager is the marketing department's head, therefore every day in addition to do the network promotion, A large part of the development of customers, so how did I in one months time on the internet to put the company's information from None, and then 2 weeks from 0 customers to 18 potential customers, from scratch, not to say, today mainly said how 2 weeks from 0 to 18 potential customers. The first time I went to an educational institution to work, it took me one months to learn and understand the customer, to learn about the establishment of Sina Weibo account, our client group is high School, the university has been studying abroad students, locked 15 key words, such as: study abroad, the United States study, TOEFL, IELTS, So that we can find clients, go from top to bottom, and then in the last paragraph I mentioned the nature of internet marketing, love, care, dedication, sharing, encouragement, however, to use such words to comment, such as customer said: "The first time to see the IELTS vocabulary, very relieved, my six-level vocabulary and postgraduate vocabulary not white back" I will comment: " The expression of the thumb, good refueling ah, I wish you the success of the IELTS! I can share some of the information you need for IELTS. "and pay attention to them, thus exchanging the powder, because my microblog name is our company's name, in this step some customers will directly consult me to become my potential customers (the company defined potential customers are to get customer information, such as mobile phone number, QQ number, study professional, the intention of the country, etc.), some customers will not pay attention to you, But here we are concerned about him, our microblog home page can see the customer daily release of micro-blog, and then go to sincere care, encourage them, I never take the initiative to introduce companies and business, are customers actively asked, and then in the early days I do the network promotion work here also played a role, Baidu know, Baidu Bar, Baidu Library, Baidu News, Baidu Video, search company information, everywhere are, get the customer's information is to the business department of the phone marketing, basically we can imagine customers are willing to put their own information to you, that successful half, in addition to our company professional Consulting Division of telephone marketing.

Heard, understood, liked, remembered, forwarded.

Weibo let customers hear your company, customers can understand you in Baidu, you can directly consult to understand you, in micro Bo you love him, to his encouragement, to his help so that customers like and remember you, marketing is a system. Finally there is a forwarding, forwarding I was the use of Sina micro-disk, the customer needs of the information packaged and uploaded to the micro-disk, download the time there are two buttons, one is a forwarding download, a download, a lot of customer friends are happy to help you forward, so many times spread, bring word-of-mouth effect.

Finally, the establishment of the community, collection of customer feedback, customer feedback, is what every enterprise must do, only to collect customer feedback, then the enterprise in the formulation of strategies can play an important role.

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