on how to do well the integrated marketing of website

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At present, the development of netizens is very rapid, now basically has been popularized to the National People's more than 40%, that is to say, nearly 500 million people have become netizens, and this part of the people probably have a general participation in E-commerce, visible annual E-commerce turnover is very large, and every year a lot of websites invest in the Internet, So the Internet is bound to become another and realistic sales of the same base of the market! The prospect is very broad, which requires the enterprise-type website How to achieve integrated marketing to occupy the sales market?

With the expansion of the market, more and more institutions and associations began to develop some rules, for network marketing is now known as the 4I Marketing principles, which has become a common integration of marketing standards, if you ask which Enterprise had a successful marketing, You can certainly get the answer is: that is because we follow the 4I marketing guidelines!

But what is the 4I principle? In fact, it is the combination of the first letter of four words in English, which is interesting interest principle, interests benefit principle, consortium interaction principle and individuality individuality principle respectively. Let's take a closer look at these four principles, we can find that this is actually standing on the user's point of view summed up the 4I principles, such as the interest of the site, and the interests of users to share, and users to form a good interaction, coupled with the personalized design through the site so that users have a good experience and so on, All show that to integrate the successful operation of the website, it is to the user for God to Marketing!

Now let's analyze the operation of the website from the user's point of view, usually the user will have one or two of the most concerned questions when browsing your marketing activities? One is why I want to participate in your marketing campaign? What kind of benefits will be gained from participating in this marketing campaign? and your network marketing principles must be able to solve the users of these two problems!

The best way to solve the two problems of users is the 4I principle mentioned above, for users concerned about the two issues, only in marketing activities in the implementation of interests benefit principle, will basically be able to complete the user's answer, of course, like the fun principle can let users participate in marketing activities will not feel very boring , in the marketing process can let users and you this marketing activities to interact, we often see a lot of game games, often is a marketing campaign, a lot of users are the game's players, it is through such interaction will let personal electronic competition is full of charm!

To do a good job of network integration marketing, 4I principle has become a must, but also the most basic, with the continuous improvement of the quality of netizens, but also need to be innovative in the 4I in principle, the creative network marketing will not appear the phenomenon of empty, to ensure the freshness of marketing activities, Of course, there are other ways to continuously improve the user's viscosity and loyalty, so that the integration of network marketing people, such an effect is the best! This article is not the mainstream Network name original, A5 start, url: http://www.qinglv5.com reprint Please specify, thank you!