on how to explore the link target

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In most cases, the development of links is to take steps to improve the quality of the internal links that lead to web-based documents to improve their visibility in search engine-oriented vocabulary results.

In my past few columns, I've discussed several easy-to-use links analysis tools that help you organize and analyze network links that affect the results of search queries. Once the link is identified, you need to start looking for the link target and prepare for developing a multi-directional link development strategy.

Where do I start when looking for a link target? Typically, we start by evaluating keyword research. Keywords provide the foundation for the vast majority of successful link development strategies. I usually arrange my keyword research data in several ways. I want to know which keywords and phrases to change to the website, looking for expansion opportunities.

In general, I focus on two or three topics, because it is difficult to manage different text links for 500 different phrases. I usually think of these words as a winning word, but if these words include keywords that aren't part of the site, I'm going to move the keywords to other columns and focus on what's going to be the culmination of another link development.

One of the best places to find links is the history files of the site. It is easier to find parameters from these sites. Next, I will evaluate the competitive website located in front of me and find out where my work is not taken into account. Finally, form a perfect list that is configured with my directed keywords and vocabulary. This list may include several catalogs, local associations, blogs, news sites, etc.

In the beginning, I focus on finding keywords and link targets for those pages that have landed on the second or third page of the search engine. Several fixed links from good links can be different in search results.

But this is only one way to improve the performance of the site in search engines. You know, link development is not a matter of once and for all. That's why I keep using the link analysis tool to analyze the reasons for my link development. In this way, I can understand the ROI for developing content and developing plug-ins. Of course, not all backend links are equally important. Links from authoritative sites or trusted portals provide higher quality links than those from links that lack links to websites.

From。 The text links of the Edu and. gov websites are inherited and come from. COM sites are more trustworthy than links, and they are considered to be in a good link area. It is also important to develop directed internal links from different websites.

Because the search engine is very important to the one-way link of the website, the completely symmetrical link structure should be avoided as far as possible. This must be remembered for Web site development. Natural links are continuous and arbitrary, not symmetrical or systematic. At the same time, good text links need to come from linked targets related to site content, without selectivity and orientation for PageRank.

If you identify the authenticity, for example, to see the robots.txt of the link target, whether there is an intolerant content. To avoid other false link targets, the main is:------javascript or diversion buffers PageRank to other destinations before landing in a directed destination.

--a critical link or hidden link on a Web page, as this tactic is the wrong link signal to avoid.

--Search engines cannot effectively search for IFRAME links because the frame-structured content cannot be extended outside the home page.

Because some sites in the text link in the rel= "nofollow" tag does not mean that the link target is useless, it will still generate traffic for me. Of course, search engines are inherently not going to be guided to follow links, but that's not to say that a shopping comparison search engine or a friend's website like Wikipedia doesn't produce a list of linked targets.

Author information: Lao Xu, one of the founders of China SEO Forum, Hebei old Xu Seo training station (www.hebeiseo.org) webmaster. New free website SEO diagnostic Group ②:66312597, free for your website diagnostics, welcome to join.

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