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Generally do foreign trade website will involve doing English website, this is to make it easier to communicate with foreigners, but a lot of webmaster simply will be a Chinese website for translation, it became the English version of the website, but this is to do the foreign trade site taboo, because it does not take into account the use of foreign customs, In fact, do English website also need to improve the user's experience! Here's how to improve the user experience!
One: Web Design
Do foreign trade website to consider the aesthetic of foreigners, they are generally simple for the United States, do not like the color of fantasy, so a page is best not more than three colors, generally can use the main color of blue and white, white as the bottom, blue for embellishment, of course, you can use the other two color collocation, in addition, in product design, If the product is placed on the page for a long time will not be modified, then you can turn this product page into a static page, if the product page is constantly changing, you need to complete through the dynamic database, but also to add a static page can be converted to the function, after all, Google and other search engines like static page! The construction station procedure generally must adopt the div+css+ pure static page generation way, but the enterprise news or the industry news may completely consider uses the dynamic database! This facilitates the update at the same time also facilitates the search engine to collect!
Second: Consider Web compatibility
If the user opens your website to look everywhere is garbled, naturally does not have the natural Qi to see your website, at present the international General Font Code is Western Europe iso-8859-1, moreover may use some stationmaster class the software to analyze the customer source, this helps the website to have the pertinence optimization!
Third: Enhance the interactive function of the website
In fact, the biggest advantage of the Internet is to be able to interact, if your site is just a static page, less communication, and the ordinary magazine is no different, it will not play a huge role in the Internet, so the site must open online message or BBS function, can hear the voice of users, This can effectively improve the user experience, and do not think that the site to do with flash, the effect will be better, in fact, the current site of Flash is not conducive to the search engine, so flash can only be part of the local to reflect the effect of the site!
Four: Company introduction and enterprise certification can not be less
In fact, we set up a foreign trade website is to be able to trust our website, so that others will be willing to do business with us, and the best way to gain the trust of others is a comprehensive introduction of their own company, including pictures, it is best to pass a variety of certification, such as ISO9001 certification, If it is the car industry can also be TS16949 certification on the site, such as internationally recognized certificates to foreigners a show, naturally they will believe that our company is not that kind of leather company, empty gloves White Wolf Company, also can rest assured that the business!
Five: Increase the availability of the website
The end result of the foreign Trade website is to make users comfortable, can be very easy to operate your site, and it is easy to find the information they want to find, so the site's navigation is essential, if the page content, but also need to design a site search on the website, and the layout of the entire page to refer to the use of foreigners, The content of the site also needs to be updated in a timely manner, so as to maintain the attractiveness of users! At the same time can attract the attention of search engines!
The last is the foreign trade website if it is to do in Chinese and English two versions or more versions, it is best not in a domain name, but to register the domain name separately, like Google, in China now suffix is HK, in singapore his suffix became sg. This is also to enhance the user experience sex! Source: www.360tz.net Seven-dimensional excellence in the development of training original A5 first, reproduced please keep.