on how to make rational speculation and operation of local portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Multi-angle hype of hot news

When a sudden event occurs, many local portals will be reproduced to maintain the site has a certain degree of search rate and exposure. But the fact is that in the face of a sudden impact of the larger public events, to improve the visibility of local portals, you have to from another angle of speculation. For some negative news hype, we should pay attention to play a positive role in news events, and strive to be a negative news event through a comprehensive analysis to find a positive point of publicity, and then the systematic news hype, often can play a larger publicity effect. And for the positive public events, it requires a detailed in-depth study of the portal site reports, from the numerous reports of the same news events stand out, so as to achieve the purpose of light speculation. But if there is no such a big impact of news events, local portals How to hype it? This can be from the location of the site, to engage in an eye-catching and can bring the actual meaning of the activities of netizens to carry out the continuous hype report. Of course, these speculation should have the topic of journalism and universality, so that can really achieve the purpose of speculation. In short, the local portal to achieve a fair, just, complete, high-quality information service functions, it must be based on the truth to do some of the facts combined with the news hype events, the best choice is related to people's livelihood events, the effect is better. But all hype must have boundaries and principles, otherwise it will outweigh the gains.

Creating an orderly and fair network of speakers

Now the local portal site is too much, to emerge from the vast number of portal sites, to become one of the best and get the corresponding benefits is more difficult things, but this does not mean that the local portal has no room for development. For the public, what kind of website, what kind of website to solve the problem is their concern. And the local portal can realize the function of the portal, in addition to the strong localization of news information, to create a good and orderly fair and impartial network of speakers, it can still attract local customers to the Internet. But this statement is managed, can speak freely, but must not have no discipline, can ammunition, but not malicious, local portal site to establish the direction of public opinion is very important, which is conducive to its role in the people's mouthpiece, but also close cooperation with the Government, do the masses close friends, do the government image network communication platform, So the local portal can really play a role in communication, and truly establish its influence in the local public. In order to realize the long-term sustainable development of local portal, it is necessary to increase the revenue of its website operation, so the relationship between the customer and the content should be handled well in the course of the website operation. We should do a good job of the local portal content manufacturing, and serve the advertising, merchant and other customers to protect their interests.

Develop a long-term development plan

Each local portal must formulate a long-term development plan, and for the promotion of the website, the sale of merchant products and so do some activities planning, and through these activities to obtain the local portal title, channel title, the name of the event and other income. For a local portal site, the operation must have the concept of "network media" to promote the exchange and dissemination of local information, but also to play the role of business and consumer platform integration. The operating income of local portals should be mainly based on advertising and some fee-based services, so doing a good job of content, increasing the click Rate, and expanding the number of online people is the basis of their excellent advertising benefits. For local portals, the initial introduction of a number of similar to group buying, discounts and other convenient types of services, to this effective promotional activities to drive the entire site's initial operating income, can also increase the effective click rate. The site's advertising revenue should be the main revenue of the local portal, of course, the portal can do some online merchants and other services, depending on the impact of local portals to do some online shop recruitment and publicity, often this piece of income than advertising more stable. Because online shop has become acceptable to all the network sales methods, pay a certain fee each year to open a promotional website, that can play the effect of advertising, but also to achieve the purpose of selling products.

In addition to the operation of the site can not be separated from day-to-day maintenance and upgrades, the local portal to the continuous development and improvement of the process, the need to spend a lot of manpower and material resources, so for the operator, is to choose their own team to operate, or to the professional company to contract, which needs to be considered The ability of the local portal can do their own day-to-day maintenance, website upgrades and content updates, and the ability to slightly poor local portals, in addition to content updates, other can be outsourced to professional firms to do.

Eforing News Network http://news.52fuqing.com Hot News of Multi-angle hype, to create an orderly and fair network environment, the formulation of a long-term development plan. Original submission