on how to obtain diversified profits in education websites

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Education of the site facing a large number of primary and secondary school students, so the market is very broad, a large number of audiences can bring more profit opportunities for education sites. However, in the face of the various test portal site resources, funds, personnel advantages, personal webmaster Construction and operation of the education site to go out of their own a diversified development of the road, to obtain a diversified profit? Today we share some experiences with you on this issue.

The "seasonal nature" of educational websites

In order to develop the characteristic profit way of the education website, we must first have a clearer understanding and mastery of the development characteristics of the educational website. Whether it is rich in information, the overall scale of the various types of examination information and resource sites, or focus on a particular professional examination or a specific field of the site, in the development process are more obvious "season" characteristics. In particular, the latter, like many of the college entrance examination, test and other sites, the number of visits must appear with the examination approaching and the rising relationship, this is the education site of the audience with the rules of learning and examination rules decided. As a webmaster should be on their own site users face the situation to make judgments, and prepared.

The education website's "sharpening the knife and not mistaking the wood cutter"

Some webmaster at the beginning of the station will soon think how to profit, this relatively impatient mentality is particularly undesirable. You know, good education websites attract and retain users, often because of their latest and most reliable information, and the reason for reliable and high-quality resource sharing. And that's why education websites can be so powerful that they have to endure loneliness before they want to make a profit, and spend enough time on building high-quality content on the site. As the saying goes: "Workers", the time spent on the site brand and quality of the construction, and will not affect the profitability of the site, but is for the long-term stability of the accumulation of profits. Only the site with high-quality and high characteristics of content, can have a more diversified profit model basis.

Multi-profit Way of education website

Do the education website to Stationmaster's request more side, not only the webmaster to do the theme of the site content of information and resources have a better understanding and mastery, can be in need of the time to make real-time calls and rich, but also need webmaster for all the Web site to play the role of profit channels have a better understanding.

On the one hand, the education Web site can place the alliance advertising this more traditional profit model, in the content of the site such as Google AdSense, Baidu Alliance, Taobao Alliance and other major advertising alliance code ads, through users and visitors click to obtain revenue. This kind of profit model requires that the amount of traffic and content of the website have a higher requirement to match the advertising Alliance, so as to ensure a more significant click rate and profit

On the other hand, the webmaster can fully expand the field of vision, will be more profitable channels to the real business behavior of the tilt, combined with its own site positioning, through the online and offline channels actively to find monthly advertising, education products agents, enrollment agents, learning and examination data sales and other forms of advertising, These forms of advertising are different from the league ads by clicking on the way to profit, once the user has bought behavior, the webmaster will be able to obtain considerable income, so should be webmaster in the education site when the positive attention and development of the profit path.

And the above diversified profit channels and models are inseparable from the above mentioned education site needs to create a "core competitiveness", that is the core quality and rich content to build. Therefore, in the education Web site can not only think of profit, but ignore the prophase and website construction process of the content of the site's high-quality, this is the source of lasting profits, but also the constant guarantee and improve the site user conversion rate of the core basis.

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