On how to optimize a new website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The internet is now flooded with billions of websites, and thousands of different websites are being added every day. In the face of such a fierce competition, how can our new station in the chaos of the army to kill a way to their own road is particularly important. So in the end we should do for a new station to do optimization and improvement, and I will talk about my experience here.

Making a new website is usually divided into three phases. The first is the idea of building a station, the second is to improve and improve, the third is stability and perseverance.

I. Conception and establishment of the station. Everything is difficult at the beginning, as the whole site of the early stage of the design and construction. We must do a good job in many aspects.

1. Do a good job of data survey, market and site to make positioning. Do the purpose of the site is to increase the traffic and visibility of the site, to do the site before we will do a good job market analysis and Web site Feasibility report. To the type of site and to the crowd to make a certain expected plan, as well as the future direction of development should be clear.

2. Construction station. Depending on your site's type and location, select the domain name and the appropriate server, as well as the Web site framework. Do not underestimate these jobs, this is related to the site's future optimization and growth of an important step. The choice of domain name many people think the tree under the good shade, for example, to do a professional SEO site, see more good sites such as "aiwenwo.net" they will be a cottage family change "aiwenwoo" what kind of. But it can be said that this method is not desirable, you can only win a temporary effect, the optimization of the future will not be any substantive help. A unique domain name is best associated with the content of the site is a good memory is more appropriate domain name. The server's choice is two words "stable", the stable server can let your website at least when the netizen stops to be able to keep unobstructed, also can resist the external attack. Website framework, is that you choose what kind of system or template, it is best to choose some more mature systems and templates to do some of their own changes, so that the search engine crawling site to help.

3. Content. The initial addition of the site content is very important because it is the first impression of the site to the search engine. So the first time to add content and mainly from practice to start with, the first is the scope of the content to be wide, is the selection of material to be wide, because you do not know which section and which aspects of the content will be the first search engine pro-Lai. The second is to new, a new site if the addition of content is outdated and flooded the information, it is obviously very inappropriate.

Two. Improve and improve. After the successful establishment of the station, the next step is to improve and improve the website. That is, to seek breakthroughs, simply to improve the site's weight and PR and increase the site included and traffic. Can start from the following several aspects.

1. The content of the website should be updated periodically. Search engine daily Crawl is through the "spider" To do, every day there will be about three time period to the Internet on the updated page or content to filter. So we want to have a good site to be included in the need to win the "crawling spider" patronage, we regularly update the regular daily like to feed the spider, so that it remembers our site, each crawling will climb over our new additions. Of course newer things are best new original, if not so much energy can also get some false original.

2. Do well inside chain and outside chain. As the name suggests inside the chain is the site's internal links, outside the chain is the site's external links. Within the chain as long as you want to pay attention to the columns and columns in the station, as well as the link between the home page and the relationship between the child, do not make too complex, simple and clear on it. Outside the chain for the importance of the site can be said to be the most important, we now outside the chain can now be divided into several categories: URL hyperlinks, anchor text links, picture links, there is a bare chain. Whether we go to the blog or the forum or other places hair outside the chain, always remember that the chain 1000 is not as good as the chain 1 jump principle. As for the distinction between good and bad outside the chain, it depends on your hair outside the chain of the weight of the site and the existence of the chain of time to see. Site weight more than 5 of the site's outside the chain and will not be deleted immediately the quality are relatively high, those weights are relatively poor or is deleted according to the law of the outside chain is basically harmful to the site and no benefit. Also note that the chain is not the more the better, the right amount, what is the right amount of horse depends on your site and SEO grasp degree. There is also a link to the chain of what form is the best, not the bar link to the article inside a OK, anchor text link and is the link in the keyword above is the best form, hope that the vast number of new stations colleagues can understand this.

3. Use other ways to improve the site's weight and PR. This is for some strong or more eager to improve the site. SEO optimization is a step-by-step process, relying on the cumulative to achieve. But sometimes some external power can also be a huge boost to the site. One is through friendship links, accurate to say is to buy links. Since the chain is so important, then we can in Sina and other well-known websites or love to ask me to make links to professional websites, but this is necessary to buy. Another is to use other media including television, magazines and so on to advertise, of course, these also need to invest money.

As long as adhere to the above Web site content updates and internal and external chain of processing, I believe that the site will make no small progress. That when our site grew to a certain stage also has a certain weight and included when we should do?

Three. Stability and persistence. I say stability is the stability of doing previous work, including Web site updates and the work of internal and external connections, rather than call you stable there will be waiting for search engines to help you. The first thing to understand is that the Internet, especially the SEO optimization competition is unusually fierce, fall back, you do not continue to optimize, others optimization perseverance, you will drop. All kinds of keywords and the ranking of the page will be surpassed by others. So even if the site to a certain extent, or even more to adhere to do optimization, playing Jiangshan easy to keep the Jiangshan difficult to hope that we understand this truth. Of course, after the growth of the site, to do things will be easier, because your weight and PR high, your site as long as the normal additions will get the Spider's pro-Lai, naturally included also no problem, ranking will have. But if you want to continue to improve the site. In addition to stabilizing the quality of the site now, insist on continuous optimization. You must also learn to analyze the same type of Web site opponents and analyze the competitor's keywords. These are better levels of SEO optimization knowledge, the next article and you share.