On how to optimize the website structure

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Structure is a skeleton of the overall performance, a house after a reasonable layout of the interior structure to give people the overall aesthetic, such as the bedroom, toilets, balconies, doors and other layout, the site is the same, the need for reasonable optimization of the structure of the site to give users and search engine good experience, The following author on how to optimize the site structure to do some elaboration.

What is a Web site structure

The structure of the site has two meanings, that is, the physical structure of the site and the logical structure of the site (also known as the site link structure).

The physical structure of a Web site, that is, the structure of the directory and file location relationships that are stored in the site space.

The logical structure of the website, that is, the structure of the website link, is the network diagram structure which is displayed by the Internet to the user and the search engine, which is formed by the internal link of the Web page.

Essentials of website Structure optimization

Optimization of the site structure in fact, three points to optimize the object, that is, site navigation (column) optimization, site optimization, site path optimization.

Website navigation (column) optimization, navigation set as far as possible with the target keyword long tail keyword, do not appear in the column between the key words cross phenomenon; navigation as far as possible in the important position, according to the user's F-type browsing habits to set up; Reasonable site map and breadcrumbs navigation settings, the site uses div layout mode, the rest code as far as possible in the form of calls exist;

Website hierarchy optimization, all know for small and medium-sized sites, when the page level of more than three layers will be difficult to be included, through the site to optimize the level of the site can improve the collection of results, but also to ensure the balance of the weight of the site transfer, the site level optimization has several points: the appropriate increase of the site's Rational use of Tag tags; list page (section page) appropriately add list items (for general small and medium Web sites recommended to set 60 or so); the effective setting of links within the site; for some main push page in the homepage or column page, such as high weight page to leave a connection.

Site path optimization, site path use static (when necessary pseudo static); site path as far as possible to set as a short path (this can be done by putting all the articles in a directory, like Baidu Encyclopedia as put in view); The website path uses whole spell, pinyin abbreviation, English, do not use Chinese path; The relative path is recommended in the station.

The function of website structure optimization

Beneficial to the user experience, the site structure reasonable optimization, code simple, access speed quickly; Effective navigation settings, so that users quickly find the target page, such a site structure enough to conquer most users.

In favor of web pages, site structure after reasonable optimization of the overall level of the site to standardize, low-level site pages on search engine friendly, the effect is also excellent.

Site weight transfer, site structure after reasonable optimization of the site's internal chain system cohesion more appropriate, accompanied by the increase, the weight of the site can achieve unprecedented balance and steady growth, and thus enhance the site traffic.

Article source Chengdu SEO http://www.tyylmsxj.cn